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Piracy: IAB Moves to Launch Brand Safety Council to Tackle Ad Fraud

The Interactive Advertising Bureau (IAB) will meet on Friday to formalise a working group on online brand safety and combat the growing problem of ad fraud in the Australian market. The working group has been driven by a number of key figures, including Timothy Whitfield from Xaxis and Stephen Hunt from Tubemogul.

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@pjdinho, SVP of Global Biz Dev, is speaking on the @TwoOneTwoNYC #Programmatic #Advertising Panel on May 7th. xax.is/vGvBI.

Apr 15, 2014 | 2:55PM by @Xaxistweets

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With our products, we are bringing publishers and advertisers closer than ever before. Explore how we can drive a higher ROI for you.

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