News
Programmatic Comes to Out-of-Home Ads
Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available through its platform.
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The Realities of Online Personalisation - Get our new report now: http://t.co/q1VMJ9dE1O
May 25, 2013 | 2:01AM by @Econsultancy
Feature
XAXIS DEBUTS XAXIS PLACES; BRINGS PROGRAMMATIC BUYING TO DIGITAL-OUT-OF-HOME
Provides brands with the ability to link the messaging consumers experience on their computers, smartphones and tablets with the messaging they see when they are on the go.
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