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Look at Your Phone During TV Ads? Expect to See the Same Messages There

Xaxis, the WPP-owned programmatic platform, believes it's found a way to reach these distracted consumers. The company is introducing a product called "Sync," which will give advertisers the ability to serve ads on TV watchers' mobile devices while their TV screens air the corresponding commercials.

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Xaxis proudly sponsoring @TEDxLBS conference in London today. Looking forward to a day of inspirational talks & magic from @forwardthesmile

Apr 25, 2014 | 2:55PM by @Xaxistweets

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WORLD'S LARGEST PROGRAMMATIC MEDIA AND TECHNOLOGY PLATFORM

With our products, we are bringing publishers and advertisers closer than ever before. Explore how we can drive a higher ROI for you.

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