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Look at Your Phone During TV Ads? Expect to See the Same Messages There

Xaxis, the WPP-owned programmatic platform, believes it's found a way to reach these distracted consumers. The company is introducing a product called "Sync," which will give advertisers the ability to serve ads on TV watchers' mobile devices while their TV screens air the corresponding commercials.

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Twitter Feed

Xaxis EMEA CEO @CasparSch to speak on @videoplaza Konnect:London panel today. Discussing how does #programmatic influence online video?

Apr 24, 2014 | 2:55PM by @Xaxistweets

Looking forward to the @DDTAwards tonight in London. Good luck to all nominees and if you're attending come see us at the Xaxis table. #ddta

Apr 24, 2014 | 2:55PM by @Xaxistweets

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