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Algorithms threaten to end ‘Mad Men’ era of TV ads

Xaxis CEO Brian Lesser states that in this data and technology driven era, “Programmatic buying is just a more efficient means of buying ads and serving the most appropriate message to the most appropriate person."

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Case Study

XAXIS LAUNCHES OPERATIONS IN THAILAND; BRINGS COMPREHENSIVE AUDIENCE BUYING SOLUTION TO ADVERTISERS

Partnership with GroupM Thailand digital unit, mInteraction, provides clients with seamless access to Xaxis services

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