Xaxis CEO Brian Lesser states that in this data and technology driven era, “Programmatic buying is just a more efficient means of buying ads and serving the most appropriate message to the most appropriate person."
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Programmatic buying is growing quickly in the United Kingdom and beginning to take hold not only in display but in online video as well, says Nicholas Bidon, UK Managing Director Xaxis.
Xaxis EMEA product development director Rosa Markarian states that “The big goal and the only way to use all the benefits of online video is to combine traditional TV and online video and find a way to become one."
Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards marketplace automation due to advancements in ad buying technologies.
At the Video Ad Strategy Summit in London, Xaxis Managing Director EMEA Caspar Schlickum talks about the value of data.
Media buyers and digital campaigners in Canada have access to new advertising and inventory tools with the launch of Xaxis Premium in the Canadian market.
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