
Xaxis Launches Asia-Pacific
Audience buying company, Xaxis, is launching its Asia-Pacific headquarters in Singapore.

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Audience buying company, Xaxis, is launching its Asia-Pacific headquarters in Singapore.

Xaxis, one of the largest audience buying companies globally, has expanded into the Asia-Pacific region by setting up its regional headquarters in Singapore.

Prompted by client demand, Xaxis launches Asia-Pacific Headquarters to be lead by Michel de Rijk, who joins as Managing Director.

Xaxis Launches Asia-Pacific Headquarters to Provide Global Advertisers with Audience Targeting Capabilities Across Region’s Largest Markets.

Xaxis Launches Asia-Pacific Headquarters to Provide Global Advertisers with Audience Targeting Capabilities Across Region's Largest Markets. Taps Michel de Rijk to Lead Operations as Managing Director, Asia-Pacific.

Xaxis announces the launch of Asia-Pacific Headquarters and an aggressive plan in the region with nine market roll-outs planned over the next six months – including India, Malaysia, Taiwan, Vietnam, Indonesia and Hong Kong. The existing Xaxis operations in Australia will also come under the umbrella of the new headquarters,

Xaxis Managing Director of North America Paul Dolan details the many facets of WPP’s audience buying platform.