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Piracy: IAB Moves to Launch Brand Safety Council to Tackle Ad Fraud

The Interactive Advertising Bureau (IAB) will meet on Friday to formalise a working group on online brand safety and combat the growing problem of ad fraud in the Australian market. The working group has been driven by a number of key figures, including Timothy Whitfield from Xaxis and Stephen Hunt from Tubemogul.

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

Xaxis SVP, Global Business Development Paul Dolan states to Beet.TV "We’ll partner with big video publishers and develop content together … so that we can draw advertisers in to these publishers and match these advertisers to our brands -one of those examples is Hulu."

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Courage and Grit: An Interview with David J. Moore of Xaxis -- John Piccone

David J. Moore is currently Chairman of Xaxis and President of WPP Digital. Previously Dave founded 24/7Media which merged with Real Media in 2000 to become 24/7RealMedia and recently merged with Xaxis whose name it assumed. I had the pleasure to work with Dave while at 24/7RealMedia where we weathered the downturn of the dotcom bubble burst from 2000-2005.

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Nicolas Bidon of Xaxis - The Jay Sears Interview

Nicolas Bidon, MD UK, Xaxis, takes part in a Q&A with Jay Sears of Rubicon Project, for MediaBiz Bloggers, the leading thought-leadership blog for media, advertising and marketing industry professionals, organizations and companies.

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