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Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available through its platform.
Xaxis announced today the launch of Xaxis Places, the first programmatic product that allows advertisers to buy digital-out-of-home ad inventory across more than 100,000 screens via real-time-bidding.
Xaxis CEO Brian Lesser states that in this data and technology driven era, “Programmatic buying is just a more efficient means of buying ads and serving the most appropriate message to the most appropriate person."
Xaxis received the Made in NY distinction from the City of New York Mayor's Office of Media and Entertainment.
Programmatic buying is growing quickly in the United Kingdom and beginning to take hold not only in display but in online video as well, says Nicholas Bidon, UK Managing Director Xaxis.
Xaxis EMEA product development director Rosa Markarian states that “The big goal and the only way to use all the benefits of online video is to combine traditional TV and online video and find a way to become one."
Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards marketplace automation due to advancements in ad buying technologies.