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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

Xaxis SVP, Global Business Development Paul Dolan states to Beet.TV "We’ll partner with big video publishers and develop content together … so that we can draw advertisers in to these publishers and match these advertisers to our brands -one of those examples is Hulu."

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Courage and Grit: An Interview with David J. Moore of Xaxis -- John Piccone

David J. Moore is currently Chairman of Xaxis and President of WPP Digital. Previously Dave founded 24/7Media which merged with Real Media in 2000 to become 24/7RealMedia and recently merged with Xaxis whose name it assumed. I had the pleasure to work with Dave while at 24/7RealMedia where we weathered the downturn of the dotcom bubble burst from 2000-2005.

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