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  • How Xaxis Marketplace Swims Up The Waterfall

    XAXIS CONTRIBUTORS
    • Larry Allen

    June 26, 2015

    Like all programmatic buyers, Xaxis faces a challenge – and that’s securing the best and most inventory for its clients. More

  • Ogilvy’s Shelly Lazarus on How Losing Accounts Always Feels Personal

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 23, 2015

    Though people often say “it’s not personal, it’s business,” it was always personal for Shelly Lazarus when Ogilvy & Mather lost an account. More

  • Koplovitz on Infinite Possibilities of Worldwide Digital Access

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 15, 2015

    Consumer habits have become the biggest driver of change in the media business and in enterprise too, says Kay Koplovitz, CEO of Springboard Enterprises in an interview with Beet.TV. The prevalence of mobile and digital devices and their growth worldwide is leading media and corporations to shift how they run their businesses. More

  • To Find Success, “Embrace Failure,” Laura Desmond Urges

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 15, 2015

    It’s often possible to learn more from mistakes and pitfalls than from victories. That’s the advice of Laura Desmond, CEO of Starcom MediaVest Group in this deep-dive interview with Beet.TV about her strategy and approach to her career in the advertising business over the last few decades. More

  • AppNexus’ Brian O’Kelley On Starting Over and Finding Success

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 15, 2015

    When Brian O’Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. More

  • Susan Lyne on Consumer Behavior, Women in Business, & Magazines

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 10, 2015

    Watch the consumer. Always keep an eye on how she is changing. That’s the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund. More

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