Xaxis, the WPP-owned programmatic platform, believes it's found a way to reach these distracted consumers. The company is introducing a product called "Sync," which will give advertisers the ability to serve ads on TV watchers' mobile devices while their TV screens air the corresponding commercials.
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Multi-screen is increasingly how global consumers watch television and it’s become crystal clear to broadcast advertisers that they need to develop a coherent strategy for engaging these viewers
El mayor beneficio de la Compra Programática: ayudar a los anunciantes a alcanzar la audiencia más afín en cada una de sus acciones de marketing
Xaxis SVP, Global Business Development Paul Dolan states to Beet.TV "We’ll partner with big video publishers and develop content together … so that we can draw advertisers in to these publishers and match these advertisers to our brands -one of those examples is Hulu."
David J. Moore is currently Chairman of Xaxis and President of WPP Digital. Previously Dave founded 24/7Media which merged with Real Media in 2000 to become 24/7RealMedia and recently merged with Xaxis whose name it assumed. I had the pleasure to work with Dave while at 24/7RealMedia where we weathered the downturn of the dotcom bubble burst from 2000-2005.
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