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  • What Are They Building In There? A Look At Xaxis’ Tech Investments After Its ActionX Acquisition

    March 31, 2015

    For a holding company, WPP is an aggressive buyer of ad tech – most of which winds up within its GroupM unit Xaxis. Since Xaxis absorbed 24/7 Media in December 2013, the programmatic media company’s investments in tech, most of which are acquisitions, have been methodical. The most recent occurred Monday, when Xaxis revealed it had purchased ActionX, a performance marketing company whose technology is designed to drive sales after an app is downloaded. Terms weren't disclosed. More

  • WPP’s Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company

    March 30, 2015

    WPP's programmatic arm Xaxis has acquired mobile ad-tech company ActionX in a play to grow its share of mobile ad dollars. The move, announced today, will give Xaxis the ability to better target ads within apps and more accurately tie user identities across devices, two capabilities ActionX built its business on. More

  • Xaxis Acquires Behaviour Tracking Ad-tech Firm

    March 30, 2015

    Xaxis, the programmatic arm of WPP, has acquired ActionX, a mobile ad-tech firm that tracks users’ anonymised behaviour on apps then serves them ads based on their preferences and behaviour. More

  • Xaxis agrees on deal to acquire ActionX

    March 30, 2015

    Xaxis has agreed a deal to acquire mobile performance marketing company Action Exchange (ActionX) More

  • WPP’s Xaxis Agrees To Buy Mobile Platform ActionX

    March 30, 2015

    WPP data and programmatic unit Xaxis has agreed to acquire Action Exchange, Inc., a mobile performance-based marketing business with an e-commerce orientation. The firm is headquartered in New York and has an office in San Francisco. More

  • Tackling the multi-screen world with programmatic display

    March 30, 2015

    A recent study from TNS (Connected Life 2014) showed that up to 72% of Hong Kong adults reported using a “second screen” whilst watching TV. This was significantly higher than the global average of 48%. More

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