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  • WPP’s Xaxis Spends $25 Million To Build Its Own Data Management Platform

    XAXIS CONTRIBUTORS
    • Brian Lesser
    • Mark Grether

    June 12, 2014

    Online advertising runs on data, which is why a core piece of the value chain is the data management platform, or DMP, which allows brands to combine their own data with other sources for more accurate targeting. More

  • Fragmentation of TV Viewing will Lead to Automated Ad buying, Xaxis Chair David Moore

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 12, 2014

    While the planning and buying of TV buying is efficient and will not move to an automated marketplace in the near term, it will over time as the TV viewing universe becomes increasingly fragmented, says David Moore, Chairman of Xaxis, the programmatic media agency unit of WPP, in this interview with Beet.TV. More

  • WPP Digital Chief Says No to Fraud: “We Only Want Human Activity”

    XAXIS CONTRIBUTORS
    • David J. Moore

    June 4, 2014

    With bot-generating activity comprising as much as 25 percent of views of some campaigns, the industry has to clean up fast. The world’s largest media agency has laid down the gauntlet by declaring it will only pay for “human” views, says David Moore President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV More

  • Xaxis Combats TV Distraction With Synchronized Mobile Ads

    XAXIS CONTRIBUTORS
    • Caspar Schlickum

    May 21, 2014

    Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM’s data-driven Xaxis unit is trying to bring those ads to the palms of their hands. More

  • The CMO’s Guide to Programmatic Buying

    May 19, 2014

    "What you're seeing is a fundamental shift in not just how media is bought, but how advertisers can engage with consumers more effectively," said Brian Lesser, global CEO of Xaxis, WPP's programmatic-buying arm. More

  • Quality Assurance Guidelines Initiative

    May 13, 2014

    The IAB Quality Assurance Guidelines (QAG) help establish trust between buyers and sellers in a complex and ever-changing digital advertising ecosystem. It helps promotes the flow of advertising budgets into digital advertising by establishing industry regulation that offers a framework for brand safety. More

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