Xaxis US Director of Product Development, Mike Finnegan sounds off on the current state of Digital-Out-of-Home ad buying
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Xaxis CEO, Brian Lesser, discussed his views on mobile ad buying and how Xaxis Mobile will introduce swipe-through rates among other metrics.
“I still find the term ‘Big Data’ infuriating,” says Schlickum. “It implies data is the end-game, as opposed to a path or a contributor to a more valuable conversation with a potential client.”
“Mobile is still a very, very tiny fraction of advertising spend,” says Nicolas Bidon, UK MD of GroupM’s Xaxis data-handling unit in this interview with Beet.TV.
Xaxis has set its sights well beyond digital display.
Swipe method seen as solution to fat fingers
Xaxis Mobile enables advertisers to seamlessly target audiences and addresses many of the issues plaguing mobile advertising while creating a more relevant experience for consumers.
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