"What is happening with data and technology right now enhances your storytelling ability" - Xaxis EMEA MD, Caspar Schlickum.
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"For 2014 I see the trend towards more premium inventory becoming addressable via programmatic continuing, particularly in the realm of digital video."
Xaxis hosted a programmatic video event in conjunction with Beet.TV and Videology Group. Learn more about our panelists' views on the TV ad world.
Right message, right person, right time.
Xaxis, the world's largest programmatic media and technology platform, announced today the launch of operations in Indonesia and the Philippines.
24/7 Media, Inc., WPP Digital’s marketing technology company which will be merging with Xaxis early in 2014, today announced its acquisition of Crystal Semantics from ad pepper media International. Crystal Semantics is an award-winning provider of semantic advertising solutions.
The automation of media buying, which has become pervasive in the digital world, is inexorably coming to television planning and buying.
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