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  • Delivering the holy grail of right message, right time and right place

    April 24, 2015

    The volume of data available to advertisers presents a wealth of opportunity, and when woven together with programmatic buying, the right combination of data, technology and creative can deliver the holy grail of contextual marketing – but it’s essential that marketers take an audience centric approach to their data-driven strategies, writes Katie McQuater. More

  • WPP launches Xaxis Audio with Global

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    April 24, 2015

    WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global. More

  • Media Future Is Disruption And Data: GroupM’s Gotlieb

    XAXIS CONTRIBUTORS
    • David J. Moore

    April 23, 2015

    After two decades with the world’s largest ad media company by billings, the man they call “the king of advertising” is still hungry, still changing. Good job – advertising is about to change, a lot. More

  • Xaxis Partners with Global to Introduce Xaxis Audio  

    Press Release: April 23, 2015

    New Product Allows Advertisers to Buy Inventory from More than 70 Digital Audio Publishers Across Global’s Digital Audio Exchange (Dax) Including Global’s brand portfolio, Bauer Media’s Absolute Radio, audioboom and Rdio More

  • “Be Ever The Student,” MediaLink President Wenda Harris Millard Urges

    XAXIS CONTRIBUTORS
    • David J. Moore

    April 23, 2015

    Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. More

  • David Bell on Luck and Mentors

    XAXIS CONTRIBUTORS
    • David J. Moore

    April 23, 2015

    In his long career in advertising, David Bell, Chairman Emeritus of Interpublic Group, considers himself fortunate for lucky strokes and great mentors. He’s been CEO of four companies, including two of the biggest holding groups, and has advised both Google and AOL. More

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