Data Boom: GroupM Targets Audiences with Xaxis Unit
At the Video Ad Strategy Summit in London, Xaxis Managing Director EMEA Caspar Schlickum talks about the value of data.
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CPAX Ad Campaigns Integrate Digital Buys with Xaxis Platform
Media buyers and digital campaigners in Canada have access to new advertising and inventory tools with the launch of Xaxis Premium in the Canadian market.
Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadian market. Xaxis Premium offers advertisers preferred access to inventory on the Canadian Premium Audience Exchange (CPAX), a real-time bidding exchange comprised of some of Canada's largest media owners.
WPP’S Xaxis Launches ‘Premium’ Programmatic Buying
Xaxis, the audience buying division of WPP’s GroupM media unit, has formally announced the launch of its Xaxis Premium programmatic buying product in Canada following previous launches in the U.S., U.K., Europe and Asia.
Xaxis Introduces Xaxis Premium Programmatic Buying Solution to Canadian Market
Xaxis Premium offers in-market advertisers several distinct advantages for running brand-safe, programmatic campaigns in Canada.
Xaxis Introduces Xaxis Premium Programmatic Buying Solution to Canadian Market
The new programmatic buying solution provides advertisers with unparalleled access to premium digital inventory across Canada’s top media properties, including preferred access to inventory addressable via the Canadian Premium Audience Exchange (CPAX).
Programmatic trading should focus more on quality than quantity of ad impressions, says Xaxis UK MD
Programmatic trading has centred too much on quantity and not enough on quality of ad impressions served, which is undermining the space, according to Xaxis UK managing director Nicolas Bidon.
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