In der Praxis zeigt sich jedoch, dass Programmatic Buying häufig lediglich mit automatisiertem RTB- (Real-Time Bidding) Einkauf von Inventar für Kampagnen mit Performance-Zielen wie z. B. Abverkauf gleichgesetzt wird. Dabei ist Programmatic Buying eine neue Form von Mediaplanung, die allen digitalen Werbebereichen Vorteile bringt – von Performance bis Branding, von Display bis Video, von Online bis in alle digitalen Kanäle.
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Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico.
Siddons joins Xaxis from Sony Pictures Entertainment where he served as head of digital media for Sony Pictures Television Arabia
In his new role at Xaxis, Siddons will be responsible for managing operations across the region, overseeing account management, trading, publisher relations and partnerships.
Xaxis, the world's largest programmatic media and technology platform, announced today it has named Marcus Siddons as managing director for the Middle East and North Africa (MENA)
Looking at sports audiences is a great way to understand the value and insights that audience profiles can offer, and also shed light on the popularity of the sports themselves.
The European digital advertising industry was once derided for market fragmentation and EU red tape. In the early days of programmatic trading, few had the foresight to predict that these barriers would fuel innovation.
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