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  • 4As To Issue POV Paper On Programmatic

    XAXIS CONTRIBUTORS
    • Brian Gleason

    March 30, 2015

    With programmatic ad buying expected to top $20 billion by next year according to eMarketer, The 4A's Media Data Committee has drafted a point of view paper on the topic, which will be discussed at a Transformation conference session in Austin on Tuesday. More

  • WPP’s Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company

    March 30, 2015

    ActionX Tracks Anonymous Behavior of Mobile App Users Then Serves Ads Based on Behavior More

  • XAXIS PURCHASES ACTIONX

    Press Release: March 30, 2015

    Deal Strengthens Company’s Global Mobile and Performance Offerings with Addition of ActionX Products, Technology and Team More

  • Sir Martin Sorrell on Transformation of Advertising and of WPP

    XAXIS CONTRIBUTORS
    • David J. Moore

    March 19, 2015

    What does a $31 billion market cap earn the world’s largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. More

  • WPP launches Xaxis in MENA: ‘Advertisers are ready to go beyond RTB’

    XAXIS CONTRIBUTORS
    • Marcus Siddons
    • Caspar Schlickum

    March 10, 2015

    WPP is launching its programmatic platform Xaxis across the Middle East and North Africa (MENA), claiming it will “raise the bar” for what advertisers can expect from their digital campaigns in the region. More

  • Programmatic platform, Xaxis, launches in MENA

    XAXIS CONTRIBUTORS
    • Marcus Siddons
    • Caspar Schlickum

    March 10, 2015

    Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in Dubai, Xaxis MENA will help advertisers with multi-channel, programmatic campaigns. - See more at: http://communicateonline.me/agency-news/programmatic-platform-xaxis-launches-in-mena#sthash.PqkRqBUM.dpuf More

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