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  • WPP’s Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

    June 5, 2015

    WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction. More

  • British Innovation: Programmatic Audio Adoption In The UK

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    June 5, 2015

    When WPP’s programmatic arm debuted Xaxis Audio last month, it did so with the intention that it would not be used in isolation. “For us it’s another arrow in the quiver when you’re doing programmatic media planning,” said Nicolas Bidon, managing director of Xaxis in the UK. “This is a new way to reach audiences at scale and it should be considered as a complement to what advertisers are already doing, rather than a standalone product.” More

  • Xaxis Launches Light Reaction, Mobile-First Performance Business with Innovative Outcomes-Based Medi

    Press Release: June 4, 2015

    Xaxis, the world’s largest programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model. Light Reaction’s performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis to deliver highly accountable results for global brands. At launch, Light Reaction will be available in 20 markets across North America, Europe, Asia and the Middle East. More

  • XAXIS PARTNERS WITH SOUTHERN CROSS AUSTEREO & TRITON DIGITAL TO LAUNCH XAXIS RADIO

    Press Release: June 4, 2015

    Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. More

  • Why programmatic audio ads are a safe bet for advertisers

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    June 4, 2015

    There are pressing questions about the viability of programmatic trading of display ads. Low viewability and fraud, combined with a disincentive to self-police makes the industry an especially attractive proposition for anyone looking to game the system and essentially means the display ad ecosystem is far from a sure bet. More

  • The Battle for the Living Room Begins

    XAXIS CONTRIBUTORS
    • Larry Allen

    June 1, 2015

    Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. More

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