At the Video Ad Strategy Summit in London, Xaxis Managing Director EMEA Caspar Schlickum talks about the value of data.
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Media buyers and digital campaigners in Canada have access to new advertising and inventory tools with the launch of Xaxis Premium in the Canadian market.
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadian market. Xaxis Premium offers advertisers preferred access to inventory on the Canadian Premium Audience Exchange (CPAX), a real-time bidding exchange comprised of some of Canada's largest media owners.
Xaxis, the audience buying division of WPP’s GroupM media unit, has formally announced the launch of its Xaxis Premium programmatic buying product in Canada following previous launches in the U.S., U.K., Europe and Asia.
Xaxis Premium offers in-market advertisers several distinct advantages for running brand-safe, programmatic campaigns in Canada.
The new programmatic buying solution provides advertisers with unparalleled access to premium digital inventory across Canada’s top media properties, including preferred access to inventory addressable via the Canadian Premium Audience Exchange (CPAX).
Programmatic trading has centred too much on quantity and not enough on quality of ad impressions served, which is undermining the space, according to Xaxis UK managing director Nicolas Bidon.
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