Today's news that WPP has merged Xaxis and 24/7 Media is just the latest in a long list of consolidation news to come out of the advertising technology industry in the past six months.
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Xaxis announced a merger today with 24/7 Media, forming what will be the world's largest programmatic media and technology platform.
The merger will create a combined group under a Xaxis umbrella, which will completely absorb the 24/7 brand and take on its ad server technology and ad network spinoff Real Media Group.
Xaxis US Director of Product Development, Mike Finnegan sounds off on the current state of Digital-Out-of-Home ad buying
Xaxis CEO, Brian Lesser, discussed his views on mobile ad buying and how Xaxis Mobile will introduce swipe-through rates among other metrics.
“I still find the term ‘Big Data’ infuriating,” says Schlickum. “It implies data is the end-game, as opposed to a path or a contributor to a more valuable conversation with a potential client.”
“Mobile is still a very, very tiny fraction of advertising spend,” says Nicolas Bidon, UK MD of GroupM’s Xaxis data-handling unit in this interview with Beet.TV.
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