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  • The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb

    XAXIS CONTRIBUTORS
    • David J. Moore

    August 24, 2015

    In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. More

  • Xaxis’ Grether Expects Programmatic TV Early In 2016

    XAXIS CONTRIBUTORS
    • Mark Grether

    August 11, 2015

    So far, “programmatic” technologies for targeting and automating online ad buying have revolutionized the display ad segment. They have also made big in-roads in to video ads. Whilst few expect such a big bang in the television sector any time soon, WPP’s programmatic unit Xaxis expects to have its technology on-stream by the start of 2016. More

  • Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

    XAXIS CONTRIBUTORS
    • David J. Moore

    August 11, 2015

    Less than 10 percent of e-commerce and advertising is powered digitally — but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of AOL Inc in this video. More

  • Forbes CEO Perlis Sees Gold In Collision Of Creativity And Tech

    XAXIS CONTRIBUTORS
    • David J. Moore

    August 7, 2015

    When Mike Perlis decided to accept the invitation to become the first CEO of Forbes Media from outside the Forbes dynasty, many industry insiders wondered why he would take on such a challenge More

  • Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

    XAXIS CONTRIBUTORS
    • David J. Moore

    July 30, 2015

    Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company he has worked in for so long. More

  • Data is an “Enabler” of Creativity, JWT’s Jeffrey

    XAXIS CONTRIBUTORS
    • David J. Moore

    July 29, 2015

    When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple spot. More

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