• Holiday Video Shortage Will Spur Out-Stream Video Ads

    A new kind of video advertising format could pick up this coming holiday season, as ad buyers look beyond usual pre-roll inventory in a market that still suffers from supply problems. So-called “out-stream” video ads, as introduced by...

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  • Xaxis CEO Brian Lesser Talks On Programmatic Buying

    Pavni Mittal of CNBC-TV18 caught up with Global CEO of Xaxis, Brian Lesser, to understand how the platform fits into WPP's media business and whether marketers are equipped to understand programmatic buying.  

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  • Xaxis Introduces Xaxis Prime

    Xaxis, a programmatic media and technology platform provider, has announced its launch of Xaxis Prime, a product for advertisers’ digital brand campaigns. Xaxis has introduced Xaxis Prime to address the increasingly growing fraudulent tactics that pulls down open exchange...

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  • “Rising Star” Formats Can Be Programmatic

    Automated trading of standard online display ad units is becoming commonplace. But fancier, more engaging new ad formats can also now benefit from this technology. “IAB rising star units are often though of as upper-funnel, very branding, engaging tactics...

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  • Xaxis Clamps Down On Ad Fraud

    WPP programmatic media and technology platform Xaxis has launched Xaxis Prime, aiming to address ad fraud and garner human viewership for advertisers’ digital brand campaigns. In a statement, Xaxis says that this was developed to address the “proliferation...

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  • Xaxis Intensifies Battle Against Ad Fraud and Robots with Launch of Xaxis Prime

    Xaxis, the world's largest programmatic media and technology platform, announced today the launch of Xaxis Prime, the ad industry’s first fully programmatic product to guarantee human viewership for advertisers’ digital brand campaigns. Developed to address the...

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  • Xaxis Intensifies Battle Against Ad Fraud and Robots with Launch of Xaxis Prime

    New Product Bolsters Company’s Industry Leading Fraud Prevention Efforts, with No-Fraud Guarantee Across Premium Publishers and Third Party Verification to Ensure Human Viewership

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  • Xaxis Fights Fraud With Money-Back Guarantee for Brands

    Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform is looking for signs that real people...

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