See Related Content From Brian Gleason

  • Blog

    This past week, we announced the launch of the Xaxis Brand Suite.  While everyone understands that digital is important,...
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  • News

    WPP’s media buying unit GroupM will stop buying online ads from open ad exchanges entirely by the end of the year, according to its chief digital investment officer, Ari Bluman.
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  • News

    Xaxis, WPP’s largest trading desk, on Thursday announced the launch of a new data management platform (DMP), dubbed Turbine.
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  • Events

    Brian Gleason will be speaking on a panel focused on "Data Driving Ad Targeting & Personalization"
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  • Events

    Xaxis Managing Director, North America Brian Gleason will speak at the MediaPost Outfront Forum.
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  • News

    Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico.
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  • News

    “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleason tells Beet.TV. “We’ve spent so much money and time in creative for broadcast – we aren’t doing our part as an industry to look at adaptive creative for digital video."
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