Bright People

Our team looks at the vast sea of digital data, and sees limitless possibilities for intelligent application of technology to solve marketing challenges. Our global management consists of leaders in the digital space, with deep expertise across the industry.

John Waters

John Waters

Director, Marketing

John Waters is Director of Marketing for Xaxis where he leads the global marketing and communications efforts. John is responsible for defining and executing the marketing strategy both globally and within the specific regions. Instrumental in its initial creation and launch, John directs the growth of the Xaxis brand which now stretches across 22 countries.

Immediately prior to his role with Xaxis, John was a Senior Product Marketing Manager with the Media Innovation Group (MIG), a WPP company. Before joining the MIG, he held a Marketing Manager position with video advertising network, Tremor Video. John has over 10 years of experience with various companies in media and technology including positions with CBS Radio, ITN Networks and several technology start-ups in Silicon Valley.

John has a MBA from the Babson College F.W. Olin Graduate School of Business and a B.A. from Georgetown University. He lives in New York with his wife and two sons.