Michel de Rijk is Managing Director, Asia-Pacific of Xaxis.  As Managing Director, Michel is responsible for Xaxis strategy and operations throughout the region, our fastest growing, including account management, trading, publisher relations and partnerships.

Prior to his current role, Michel served as Vice President for technology company EyeWonder and successfully launched their operations in the Asia-Pacific, Benelux and Middle East regions. During his 4 years with EyeWonder, Michel served in several roles throughout those regions and introduced the first ad-view-time metrics to gain insights into the actual visibility of an ad.  This development initiated discussions between publishers and agencies to define the true value of an ad impression.

Before joining EyeWonder, Michel worked for De Telefoongids, a leading publisher in the Netherlands, where he managed their online media sales team.

A native Dutch, Michel has more than 8 years of international business experience and he holds an extensive network in Europe, Middle East and Asia Pacific region. He currently lives in Singapore with his girlfriend Saskia.