Xaxis | The Outcome Media Company

We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value.

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Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals.

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From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns.

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Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.

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Xaxis Delivers Measurable Results

A leading furniture retailer was evolving its business strategy to focus heavily on e-commerce. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order).

25%

GTB and Mindshare have asked Xaxis to apply our AI capabilities for optimizing our activities towards this outcome.

80%

A Copilot strategy focused on retargeting optimization was utilized to get the attention of potential clients returning to the Skechers site to try and convert members.