Measuring Success: The 2018 Canada Outcome Media Report

86% of Canadian marketers plan to increase their investment in ‘Outcome-Driven Media’ over the next 12-24 months

In September 2018, Xaxis commissioned a survey of 501 marketers in Canada* who are responsible for digital media spend. The goal was to assess marketers’ attitudes towards the metrics used to determine the success of their digital media strategies. The survey asked about traditional media metrics as well as outcome-driven media.

Download the report to find out:

  • Which metrics Canadian marketers use most to determine the success of their media efforts, whether or not they are satisfied with them, and whether or not they expect to change them
  • The proportion of marketers in Canada that uses custom KPIs to measure success
  • The percentage of Canadian marketers that feels pressure to link their media efforts to real business results
  • Canadian Marketers’ top priorities for media investment over the next 12-24 months

*The global survey was conducted via an online survey in September 2018 among 4,798 digital brand marketers across global markets: US, UK, Germany, Italy, Spain, Denmark, Sweden, Norway, Poland, Argentina, Canada, Mexico, Australia, China, India, and Singapore.