Measuring Success: The 2018 Spain Outcome Media Report

2018 Spain Outcome Media Report

The majority of Spanish marketers are committed to outcome-driven media investment and the use of custom KPIs.   

Xaxis research reveals Spain is committed to the adoption of advance measurement with an impressive 60% of marketers using more than one custom KPI.

We surveyed Spanish marketers responsible for digital media spend and unearthed some real insight into how our industry thinks about digital media success measurements and its priorities over the next 12-24 months.

“Spain is an advanced market for outcome-driven media evaluation, with an impressively high proportion of digital brand marketers already using one or more custom KPIs.  It is incredibly positive to see that, despite widespread use of and satisfaction with these metrics.”  

—Oscar Rodriguez, Head of Xaxis Spain

*The global survey was conducted via an online survey in September 2018 among 4,798 digital brand marketers across global markets: US, UK, Germany, Italy, Spain, Denmark, Sweden, Norway, Poland, Argentina, Canada, Mexico, Australia, China, India, and Singapore.