Measuring Success: The 2018 US Outcome Media Report

86% of brand marketers in the US plan to increase their investment in ‘Outcome-Driven Media’ over the next 12-24 months.

In September 2018, Xaxis commissioned a survey of 1,000 marketers in the United States* who are responsible for digital media spend. The goal was to assess marketers’ attitudes towards the metrics used to determine the success of their digital media strategies. The survey asked about traditional media metrics as well as outcome-driven media.

Download the report to find out:

  • Which metrics US marketers use most to determine the success of their media efforts, whether or not they are satisfied with them, and whether or not they expect to change them.
  • The proportion of marketers in the United States that uses custom KPIs to measure success.
  • The percentage of US marketers that feels pressure to link their media efforts to real business results.
  • US Marketers’ top priorities for media investment over the next 12-24 months.

*The global survey was conducted via an online survey in September 2018 among 4,798 digital brand marketers across global markets: US, UK, Germany, Italy, Spain, Denmark, Sweden, Norway, Poland, Argentina, Canada, Mexico, Australia, China, India, and Singapore.

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