About Xaxis

The Xaxis Vision

Smart companies are successful because they eliminate the complexities in their services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, Xaxis is putting a stake in the ground to do the same with the programmatic industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients.

Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

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Programmatic Experts

Our Leadership

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Nicolas Bidon
CEO

Nicolas Bidon is the global CEO of Xaxis, responsible for the overall company strategy and P&L across 47 markets in North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. 

Nicolas has been working at the intersection of data, media and technology for more than 20 years with tenures in San Francisco, London and Switzerland and is passionate about helping global brands leverage cutting-edge technology to achieve the desired outcomes from their digital media investments.

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Arshan Saha
CEO, Asia Pacific

Arshan Saha is the CEO of Xaxis APAC. In his role, Arshan is responsible for Xaxis’ strategy, operations, and growth. These include client development, trading and partnerships, to providing the best programmatic media solutions across the region.

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John Wittesaele
President, EMEA

EMEA President, John Wittesaele leads Xaxis and the specialist companies — Triad Retail Media, Light Reaction, Bannerconnect and Plista — in 25 markets. He formulates strategy and oversees operations to deliver growth across the region.

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Laura Probert
Global VP, Talent

Laura joined Xaxis in February 2016 as Talent Director, EMEA. After 12 months, she moved into her current role, Global VP, Talent. Laura has almost 20 years of HR management experience gained across several industries, including retail, technology, professional services and advertising.

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Michel Gagnon
Global Managing Director, plista

Before joining plista, Gagnon worked for PwC both in Canada and Germany. In his last role he served as Manager Strategy Consulting in Berlin advising tech companies on their international expansion. He also acted as a Member of the Executive Committee of the Canada China Business Council and brings many years of experience in various strategy and international business development roles at Bombardier Inc.

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Mike Bevans
VP, Global Solutions

Mike is responsible for leading our product team and driving innovation globally. He brings over 17 years of industry experience in the consumer Internet and digital marketing industries. Mike was previously at Yahoo! in a global solutions role.

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Juan Moronvelez
CEO, Latin America

Juan Moronvelez is CEO of Xaxis Latin America. Before joining Xaxis, Juan co-founded an array of diverse software development companies. He worked in different agencies in London before joining Xaxis and was responsible for opening the Colombia Xaxis Office in 2014. He then moved to a regional role in which he forged the different areas that support the company across the region, including trading, client development and partnerships. Juan is an enthusiast of MarTech, data management, and passionate about the outdoors. He has a Bachelors’ Degree in Business and Master’s in marketing. Juan is obsessed with helping brands achieve their goals, leveraging the best available technology and talent.

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Beth LeTendre
CEO, Xaxis North America

Beth LeTendre is CEO of GroupM Performance, U.S., overseeing Xaxis, Catalyst, and [m]Platform Services teams. She leads high performing, innovation-driven teams comprising more than 800 performance marketing experts across GroupM. Beth’s focus is on growing GroupM’s specialist performance businesses and scaling best practices in the group’s performance-marketing centers of excellence.

Beth is the co-founder of Catalyst where she served as CEO for 21 years. Catalyst is a search, social, and e-commerce marketing agency. Beth founded Catalyst in 1998 and was instrumental in negotiating the 2006 acquisition of Catalyst by WPP, the world leader in marketing communications services. In 2008, Catalyst was placed within GroupM, where Beth oversaw all of GroupM’s search and social business, consistently driving double-digit growth for the agency and leading Catalyst’s global expansion. Beth’s strategic vision and leadership has been key to the development and launch of Catalyst’s industry-leading and proprietary tools like eShelf and FUSION, as well as Catalyst’s top performance in the 2016 and 2017 Forrester Search Marketing Wave.

Our Parent Companies

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