Case Study Video: KFC + Xaxis
September 30, 2014
KFC turned to Xaxis to devise a campaign that would encourage new consumers to try KFC, lift awareness of their products and generate brand preference amongst their competitors. Xaxis ran nine campaigns throughout the 2013 year and into January of 2014, spanning a wide range of budgets. Their target audiences were targeted through Xaxis cross-channel technology across 15 and 30 second videos, standard display banners and mobile banners. Display tactics were used leveraging Xaxis products – namely Xaxis Premium and Xaxis TV. Optimizations towards reach and frequency, in addition to audience verification, resulted in millions of impressions and thousands of clicks to the KFC site and related domains. Xaxis also saw increases in brand awareness across several products and seasonal promotions through hundreds of thousands of completed video views and driven clicks.