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Marketers must be aware of their ad's environment. When consumers see offensive content, it has the potential to shift their perceptions of the platform on which it appears and of the brands whose ads are displayed nearby. In fact, nearly half of consumers said their view of an advertiser is negatively impacted when an ad appears alongside undesirable content, according to an April survey from AdColony.
Watch as eMarketer moderates a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gives a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.
View the webinar to learn:
- Brand safety vs. brand suitability vs. fraud
- The five key types of fraud
- How the industry protects brands