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Senior Analyst - Analytics

Data, Analytics & Insight

New York, United States San Francisco, United States Los Angeles, United States + 12 more countries

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THE ROLE:

As a Sr. Analyst within the Analytics team, you will be responsible for digital analysis & support for Xaxis' programmatic advertising campaigns. You will leverage multiple measuring & reporting platforms to conduct analysis and data evaluation to help drive the success of our online campaigns.

YOUR IMPACT:

  • Use your technical understanding of programmatic buying, audience buying, and DSPs to provide complete strategic recommendations to ensure successful optimization of campaigns through the effective understanding of client objectives.
  • Creating and maintain dashboards for all clients within Datorama.
  • Analyze campaign objectives and performance data to identify new opportunities for measurement and analytics solutions.
  • Develop customized reports to track and optimize campaign performance.
  • Manage the performance and pacing reporting for multiple stakeholders throughout the organization. 
  • Through the use of reporting, perform QA testing to ensure tags are function properly.
  • Develop and deliver insights/analytics presentations across multiple accounts under the leadership of senior analytics & account staff.
  • Draw on expertise of functional experts to continually develop skills and capabilities.
  • Manage project execution while being mentored on best practices.

YOUR QUALIFICATIONS:

  • Bachelor’s degree, with a concentration in advertising, marketing, statistics, economics, finance, computer science, mathematics or engineering OR Associate's degree with at least 2 years of experience (including Internships) within the online advertising industry with a focus on analysis and reporting
  • 2 years' relevant work experience (digital media experience desired)
  • General understanding of SQL
  • Understanding of online marketing and web metrics
  • Basic knowledge of tagging and online tracking
  • Proficiency in Excel with the ability to review, analyze and present advertising reporting
  • Prior experience with relevant start-ups, DSPs, agencies, and trading desks preferred
  • Experience using data visualization tools such as Dataroma and DataStudio and Tableau 
  • Knowledge of various measurement and campaign measurement technologies, Including DSPs, advertising platforms, viewability verification providers.
  • Excellent interpersonal and communication skills

XAXIS IS THE OUTCOME MEDIA COMPANY.  

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. To learn more about us please visit: https://www.xaxis.com/about-us/ 

GroupM embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.  

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