THE ROLE:
As a Sr. Analyst within the Analytics team, you will be responsible for digital analysis & support for Xaxis' programmatic advertising campaigns. You will leverage multiple measuring & reporting platforms to conduct analysis and data evaluation to help drive the success of our online campaigns.
YOUR IMPACT:
- Use your technical understanding of programmatic buying, audience buying, and DSPs to provide complete strategic recommendations to ensure successful optimization of campaigns through the effective understanding of client objectives.
- Creating and maintain dashboards for all clients within Datorama.
- Analyze campaign objectives and performance data to identify new opportunities for measurement and analytics solutions.
- Develop customized reports to track and optimize campaign performance.
- Manage the performance and pacing reporting for multiple stakeholders throughout the organization.
- Through the use of reporting, perform QA testing to ensure tags are function properly.
- Develop and deliver insights/analytics presentations across multiple accounts under the leadership of senior analytics & account staff.
- Draw on expertise of functional experts to continually develop skills and capabilities.
- Manage project execution while being mentored on best practices.
YOUR QUALIFICATIONS:
- Bachelor’s degree, with a concentration in advertising, marketing, statistics, economics, finance, computer science, mathematics or engineering OR Associate's degree with at least 2 years of experience (including Internships) within the online advertising industry with a focus on analysis and reporting
- 2 years' relevant work experience (digital media experience desired)
- General understanding of SQL
- Understanding of online marketing and web metrics
- Basic knowledge of tagging and online tracking
- Proficiency in Excel with the ability to review, analyze and present advertising reporting
- Prior experience with relevant start-ups, DSPs, agencies, and trading desks preferred
- Experience using data visualization tools such as Dataroma and DataStudio and Tableau
- Knowledge of various measurement and campaign measurement technologies, Including DSPs, advertising platforms, viewability verification providers.
- Excellent interpersonal and communication skills
XAXIS IS THE OUTCOME MEDIA COMPANY.
Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes. To learn more about us please visit: https://www.xaxis.com/about-us/
GroupM embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
