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GroupM Nexus Xaxis | Senior Manager, Engagement

Marketing & Business Development

Ho Chi Minh City, Vietnam

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Xaxis is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. As a Senior Manager Engagement, you will manage business development and client relations in Vietnam, representing Xaxis and selling to agencies as well as directly to end clients.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the Role

This role reports to the Head of Engagement

3 best things about the job:  

1. Be part of Xaxis Group, the programmatic media and audience group of companies and the fastest growers in digital advertising within GroupM.  

2. You have a chance to help build the revenues and business across our agencies and their direct clients from scratch and claim future success.  

3. You will collaborate with and learn from the expertise group of quick-witted, humorous, and extremely dedicated coworkers, clients and technology partners who are all passionate about digital media.  

Measures of success –  

In three months:  
  • Educated yourself fully on programmatic media with audience data, technologies, trends, benchmarks and other useful knowledge on the programmatic landscape so you are equipped to act as Xaxis’s point of contract for the GroupM agencies. 
  • Reached out to and established connections with all agency contracts active in branding and performance advertising.  
  • Taken full control of the end-to-end process for existing digital media opportunities, briefs,  proposals, campaigns and reports.  
In six months:  
  • Proactively build, qualify and manage a pipeline of opportunities.  
  • Using consultative sales process to identify business needs we can address within the clients. 
  • Respond to and follow up on brief received both internally as externally with partners and orchestrate the inputs from the strategy, creative and technical teams to develop innovative solutions for clients.  
In 12 months:  
  • Assisted the agencies as needed to develop their own programmatic media branding and performance advertising plans. 
  • Defined a phased development plan for growth/success with respect to our biggest clients. 
  • Ensured a high level of service has taken place from the Vietnam office to our clients, which can be justified via campaign metrics etc.  
Beyond 12 months, you would be able:  
  • To demonstrate Xaxis & Light Reaction offer are the best in class programmatic branding and performance solution for our agencies and clients. This would be resulting in a marked increase in the percentage of programmatic spending within overall digital billings, and you would have a clear roadmap to increase this billing substantially again over the following 12 months.  
What you will need:  
  • To have experience in one of the following; an existing “agency trade desk”, technology provider, programmatic advertising publisher/network, a performance- or affiliation business, a full-service DSP, a specialist programmatic agency, or a digitally savvy media owner.
  • Proven ability to work at senior management level across disciplines and locations and develop and articulate programmatic media offerings in client and market-friendly terms.  
  • Highly developed and effective communication skills.  
  • A flexible/ “can-do attitude” to solve problems and look for solutions and not be daunted by new challenges or ambiguity. 
  • Strong management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you.
  • Experience driving revenue growth with emerging opportunities and established partnerships.  

More about Xaxis

Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. For more information, visit www.xaxis.com

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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