Job Title: Programmatic Manager
Department Xaxis (Programmatic)
Location: Toronto, Ontario
Reports to: Associate Director, Headlight Canada
Purpose of Job:
The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients.
The Programmatic Manager develops positive relationships with agency partners and client while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels
Key Accountabilities:
- Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
- Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
- Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP
- Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
- Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
- Establish a respectful relationship with internal and external teams
- Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
- Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console or providing optimizations and pacing guidance to coordinators
- Keep regular and detailed optimization notes and campaign insights
- Aware of programmatic landscape and partner value proposition.
- Participate and share ideas in client meetings, brainstorms and presentations
- Innovation – come to managers with new ideas/processes/additions to the services, planning and trading toolkits
Knowledge and Skills:
- Ability to manage multiple priorities, deadlines and client demands
- Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
- Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
- Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
- Ability to navigate ad-server and ad-verification platforms and pull reports as needed
- Excellent communication and Interpersonal skills
- Passion for problem solving and digital media
- Strong attention to detail
- Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
- Demonstrated ability using Excel, including, but not limited to pivot tables, basic formulas and visualizations.
Education and Work Experience:
- 1-2+ years hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, Xandr or other DSP
- DSP certifications are preferred but not required
About Xaxis
Smart companies are successful because they eliminate the complexities in their services, making it easier for consumers to achieve an outcome.
Despite years of disruption, confusion and operational risks in programmatic media, Xaxis is putting a stake in the ground to do the same with the programmatic industry. Specifically it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. Xaxis’ vision is built on the application of it expertise, data, algorithms, technology and media investments to assume risk and drive measurable outcomes for clients.
We believe that efficient programmatic media can deliver better outcomes.
Xaxis works with over 2,700 clients across 35 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.
Xaxis | Digital Brilliance
Xaxis is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires
accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
