The Xaxis team worked closely with the client to enable a bidirectional data flow between AAM and [m]insights, Xaxis’ proprietary audience DMP, in order to build and activate custom audience segments. Xaxis created trigger-before-the-trigger predictive audiences by identifying the behavioral patterns that were leading indicators of in-market behavior. This allowed the bank to reach high value customers before the competition. The client was also able to uncover unique insights about its customers and leads by indexing its CRM data against [m]Insights audiences. The team used Copilot, Xaxis’ proprietary AI technology, to build a custom optimization strategy to drive conversions for the bank.