How do you measure outcomes?

CES is the festival of innovation. Surrounded by the robots and visions of the future, we’ll show you how innovation in AI is turning the promise of programmatic into reality.

Join Xaxis at the WPP Terrace (Tuesday) and the GroupM Lounge (Wednesday) during CES.

RSVP to our events below.

Wednesday, Jan 8th | 11am-1pm
GroupM Lounge, ARIA

Our AI, Data, Technology, Creative and Strategy experts are available during CES to help agencies and brands navigate and connect the increasingly complex digital space. As the outcome media company, our vision is to help clients move from dated and silo’d metrics to holistic marketing that delivers real business outcomes. Lunch available.
AREAS OF EXPERTISE INCLUDE:

AI | Demo Copilot to understand how Xaxis engineers and data scientists have built a solution to maximize the results of your digital investments.

DATA | In an era of increased regulation, learn how to source and grow your valuable first party data.

EMERGING CHANNELS | Understand how to plan, activate and optimize across Amazon, Audio, Influencer, Mobile, Native, OOH, TV, and Video.

MEASUREMENT | Move from silo’d metrics to custom proxies that more closely tie your media to your business goals.

PERSONALIZATION isn’t just dynamic creative. Xaxis will help you create personalized paths from dynamic display and shoppable video to your website and app.

Request your meeting below!

ALL IN ON OUTCOMES:
AI STRATEGIES FOR WINNING BIG IN MEDIA (AND AT THE CASINO)

TUESDAY, JAN 7TH | 4-5PM
WPP TERRACE, ARIA

Don’t know (black)jack about AI?

Everyone is playing the AI game but whose rules are you following? Which solutions make someone a high roller and leave others to play slots?

Successful use of AI in marketing isn’t just the luck of the draw.  You need the right strategy to play the game. Join Xaxis for some insider tips on applying custom AI to connect your media to real business outcomes.

We’ll help by drawing some parallels with Casino Gambling and then take you to the show floor to put theory into action.

The proof is in the payout:

  • $33 average increase in online cart site (e-commerce)
  • 5X more test drive requests (FORD EMEA)
  • 31% increase in ROAS (KFC)

Presented by Xaxis’ Global VP of AI & Disruption, Sara Robertson

IMMEDIATELY FOLLOWED BY DRINKS AND BLACKJACK
This event has already passed.

ABOUT SARA

Sara Robertson

Sara Robertson

Global VP, AI & Disruption

Sara is responsible for the development and success of Copilot, Xaxis’ proprietary artificial intelligence engine. Copilot has employed machine learning techniques to optimize 50,000+ digital advertising campaigns across 47 countries, driving double-digit performance improvements for Xaxis clients.  Sara oversees a team of 40+ engineers, data scientists, and product managers around the globe and applies her skills and team toward helping Xaxis continue to innovate in the digital advertising space.

Prior to Xaxis, Sara managed the platform behind 1000’s of artist fan clubs, websites, and merchandise shops at Warner Bros Records, giving her the opportunity to party with rock stars like Metallica, Michael Bublé, and My Chemical Romance.  She’s also won a bronze medal in genetic engineering for using kombucha to grow clothing, she started the biggest emo kid website on the Internet (Melodramatic.com, now retired,) and she moonlights as a semi-professional blackjack player.

Sara’s broad-reaching professional experience has given her a unique perspective on product development and engineering: she’s able to bridge the gap and explain highly technical concepts in a way that is clear and entertaining for non-technical listeners.  A self-taught engineer, she’s an Ivy League dropout, a member of Mensa, and a mother to two little girls who already know how to code.