The Xaxis Mission

Smart companies are successful because they eliminate the complexities in their services, making it easier for their customers to achieve their goals. In programmatic media – the likely future state of all media – that means all our advances in technology, data, and expertise need to be brought to bear on its biggest challenge: to transform how we think about, measure and deliver against our clients’ real goals. We need a new model for advertisers that is outcome-driven, simple, and accountable. That is Xaxis’ mission.

Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivaled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.



Nicolas Bidon

Nicolas Bidon 是 Xaxis 的全球首席执行官,负责公司的整体战略以及北美、欧洲、亚太地区、拉丁美洲、中东和非洲共 47 个市场的盈亏。 

Nicolas 在数据、媒体和技术领域有 20 多年的工作经验,分别任职于旧金山、伦敦和瑞士等地,并热衷于帮助全球品牌利用尖端技术实现数字媒体投资的预期成效。

Arshan Saha
CEO, Asia Pacific

Arshan Saha is the CEO of Xaxis APAC. In his role, Arshan is responsible for Xaxis’ strategy, operations, and growth. These include client development, trading and partnerships, to providing the best programmatic media solutions across the region.

John Wittesaele

欧洲、中东和非洲区总裁 John Wittesaele 在 25 个市场领导 Xaxis 及相关专业公司——Triad Retail Media、Light Reaction、Bannerconnect 和 Plista。他负责制定战略并监督运营,以促进整个地区的业务发展。

Laura Probert
Laura Probert

Laura 于 2016 年 2 月加入 Xaxis,担任欧洲、中东和非洲区人才总监。12 个月后,她调任目前职位——人才全球副总裁。Laura 在多个行业拥有近 20 年的人力资源管理经验,其中包括零售、技术、专业服务和广告。

Michel Gagnon
plista 全球董事总经理

在加入 plista 之前,Gagnon 曾在加拿大和德国的 PwC 工作。他上一个职位是 PwC 柏林办事处战略咨询经理,负责为科技公司提供拓展国际业务方面的咨询服务。他还曾经是加中贸易理事会执行委员会成员,并拥有多年来在 Bombardier Inc. 分别担任各种战略和国际业务发展职位的丰富经验。

Mike Bevans 头像
Mike Bevans

Mike 负责领导我们的产品团队并在全球范围内推动创新。他在消费者互联网和数字营销行业拥有超过 17 年的行业经验。Mike 此前曾在 Yahoo! 担任全球解决方案职位。

Juan Moronvelez
CEO, Latin America

Juan Moronvelez is CEO of Xaxis Latin America. Before joining Xaxis, Juan co-founded an array of diverse software development companies. He worked in different agencies in London before joining Xaxis and was responsible for opening the Colombia Xaxis Office in 2014. He then moved to a regional role in which he forged the different areas that support the company across the region, including trading, client development and partnerships. Juan is an enthusiast of MarTech, data management, and passionate about the outdoors. He has a Bachelors’ Degree in Business and Master’s in marketing. Juan is obsessed with helping brands achieve their goals, leveraging the best available technology and talent.

Beth LeTendre
CEO, Xaxis North America

Beth LeTendre is CEO of GroupM Performance, U.S., overseeing Xaxis, Catalyst, and [m]Platform Services teams. She leads high performing, innovation-driven teams comprising more than 800 performance marketing experts across GroupM. Beth’s focus is on growing GroupM’s specialist performance businesses and scaling best practices in the group’s performance-marketing centers of excellence.

Beth is the co-founder of Catalyst where she served as CEO for 21 years. Catalyst is a search, social, and ecommerce marketing agency. Beth founded Catalyst in 1998 and was instrumental in negotiating the 2006 acquisition of Catalyst by WPP, the world leader in marketing communications services. In 2008, Catalyst was placed within GroupM, where Beth oversaw all of GroupM’s search and social business, consistently driving double-digit growth for the agency and leading Catalyst’s global expansion. Beth’s strategic vision and leadership has been key to the development and launch of Catalyst’s industry-leading and proprietary tools like eShelf and FUSION, as well as Catalyst’s top performance in the 2016 and 2017 Forrester Search Marketing Wave.