Xaxis has partnered with Amazon to enable advertisers and agencies to reach audiences programmatically across the web. As one of Xaxis’ key global partners, we work closely with Amazon to ensure our clients are happy and we develop new and innovative solutions that deliver better outcomes while driving the programmatic industry forward.
With Amazon DSP, clients get access to Amazon’s exclusive audience insights and the ability to reach their audiences with a singular view across devices and formats. Amazon’s audience insights allow clients to accurately measure advertising’s impact on how consumers discover, research, and purchase products across touchpoints.
Xaxis and Amazon together means:
- Delivering across mobile, video, CTV, product search and display, our campaigns drive strong brand lift and ROAS across a variety of high-quality inventory sources both on Amazon and apps, as well as through the Amazon Publisher Services and third-party exchanges.
- Xaxis utilizes GroupM’s proprietary [m]Insights audience platform to incorporate our advertisers’ existing audiences into their Amazon Advertising campaigns. This drives relevance and enables advertisers to consistently reach their target audience.
- Our talented team of Amazon Advertising Accredited traders has mastered Amazon’s DSP and its many connected layers to drive both ROAS and lasting brand health outcomes, enabling us to work to more value-driven metrics such as viewable CPM (VCPM) and cost per unique page view.
Contact us to find out more about our key partnerships.