The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.
DIGITAL MARKETING MANAGER
CASE STUDY: SNICKERS
During the 2018 FIFA World Cup in Russia, Snickers wanted to leverage its investment by taking advantage of its slogan related to a specific even within the World Cup, in order to generate more Awareness without having to invest more.
通过 GPS 地图和路况更新驱动的移动广告，让人们知道什么时候交通顺畅，我们超额 131% 实现客流量目标，看到广告的用户到访的可能性是没有看到广告的人士的三倍。