XAXIS TRANSFORMS MEDIA INTO OUTCOMES

The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.

DAVE COTTRELL
DIGITAL MARKETING MANAGER
VOLVO

CASE STUDY: SNICKERS

During the 2018 FIFA World Cup in Russia, Snickers wanted to leverage its investment by taking advantage of its slogan related to a specific even within the World Cup, in order to generate more Awareness without having to invest more.

案例研究:宜家

雅加达是世界第三大拥堵城市,所以我们如何帮助宜家说服雅加达人到访他们位于城市边缘的商店,尽管人们认为这“太远了”?

通过 GPS 地图和路况更新驱动的移动广告,让人们知道什么时候交通顺畅,我们超额 131% 实现客流量目标,看到广告的用户到访的可能性是没有看到广告的人士的三倍。

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