60% of EMEA marketers believe there is opportunity for them to increase their programmatic audio spend, but…
There are challenges to overcome. Xaxis in association with IAB Europe surveyed 499 European buy-side and sell-side stakeholders about their understanding and attitudes towards Programmatic Audio and Digital Audio.
The results show an underlying optimism on the buy-side regarding increased spend over the next 18-24 months whilst recognising several challenges still to be overcome, with varying differences in local markets. Find out more in our report.
*This survey was conducted via an online survey in May 2019 among 499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners.