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Programmatic spends have increased almost by 2X this year in India. 🇮🇳
FMCG and e-commerce remain the dominating sectors spend wise.
Learn more ⤵️
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav https://bestmediainfo.com/2020/11/programmatic-adspend-grows-2x-this-year-says-xaxis-india-s-dimple-yadav/ @XaxisTweets
Prathab Kunasakaran, Head of Supply Strategy, Xaxis APAC shares his thoughts on the value of using publishers' first-party data in programmatic advertising.
https://bit.ly/36cJA0K