Xaxis | 成效媒体公司

我们帮助全球品牌从数字媒体投资中获得他们所看重的成效。

Media outcomes are digital campaign results that align directly with our clients’ ultimate marketing and business goals. We achieve these goals by jointly defining custom success metrics that connect much more closely to our clients’ real objectives so that every campaign delivers measurable, valuable results.



Our scale and relationships give us unrivaled access to brand-safe media all over the world.



自 2011 年以来，我们专业的数据科学家、策略师、分析师和工程师团队一直在为客户开拓程序化规划和购买方案。



我们结合了多个行为、环境和背景数据集，以构建可行的营销活动定制策略。



我们专有的人工智能技术 Copilot 使用机器学习和自定义算法来优化客户的特定营销活动目标。

我们的人工智能为成效提供技术支持

人工智能使我们能够处理大型数据集，以挖掘人类无法发现的模式，自动执行重复性任务，并使用自定义算法与客户目标保持一致，同时使其可以重复执行。

This combination of configuration, execution, and analysis helps to outperform competitors and deliver outcomes.

Xaxis 提供可衡量的效果

A leading furniture retailer was evolving its business strategy to focus heavily on e-Commerce. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order).

25%

GTB and Mindshare have asked Xaxis to apply our AI capabilities for optimizing our activities towards this outcome.

80%

A Copilot strategy focussed on retargeting optimisation was utilised to get the attention of potential clients returning to the Skechers site to try and convert members.