• Episode 3 with Ruth Zohrer Head of Programmatic at Mindshare UK

    Blog
    In our final episode on our 'Future of Advertising' series, we speak to Ruth Zohrer, Head of Programmatic at Mindshare UK about the essential skills...
  • The Guide to Viewability

    Documento técnico
    The Viewability Challenge: In order to be discovered you must be seen. This is the challenge every brand faces today when using a digital medium to market to consumers.
  • Header Bidding 101: What You Need to Know Now

    Blog
    For publishers, maximizing ad inventory is a key profit driver. But, with the rise of programmatic advertising, publishers must find new ways to automate inventory...
  • CES 2017 Preview: Building the Future of Advertising and Retail

    Blog
    For five decades, the Consumer Electronics Show in Las Vegas has been the launchpad for innovation and new technology.This year, Xaxis will be partnering...
  • Xaxis Increases VTR With TrueView

    Infografía
    Xaxis created a strategic plan to reach potential luxury car buyers and deliver strong VTR with TrueView Audience Optimization.
  • Episode 2 with Stuart Mays Commercial Director at Global

    Blog
    In our second episode of our 3 part series on the future of advertising, we asked Stuart Mays, Commercial Director at Global at the...
  • Technology: Just One Part of Your Marketing Advantage

    Blog Partner Post
    Originally featured on Ad Age, Technology: Just One Part of Your Marketing Advantage, Using the Right Tools Can Supplement Your Brand Strategy -...
  • Programmatic Technology is Transforming the Retail Experience

    Blog
    Originally featured on Business Insider. Science and technology historian James Burke once said, "Why should we look to the past in order to prepare...
  • The Future of Advertising - Episode 1 with Owen Sagness, VP Northern Europe and CEMEA at AppNexus

    Blog
    In November Xaxis UK hosted its 3rd annual Xaxie Awards where we interviewed the leading experts in the industry about the “The Future...
  • How to Move Beyond Programmatic to Hone in on Consumers

    Blog
    Originally featured in Ad Age, Get ready for the Age of Programmable Brands: How to Move Beyond Programmatic to Hone in on Consumers.According to...