Xaxis and Oracle Data Cloud joined forces to help advertisers and agencies deliver better business outcomes by connecting with their target audiences and measuring the efficacy of their campaigns across channels and platforms in a programmatic world.
With Oracle Data Cloud, clients receive customized solutions for their advertising needs, inclusive of audience activation, contextual intelligence, and comprehensive campaign measurement.
Xaxis and Oracle Data Cloud together means:
- A robust understanding of cross-platform audience reach and frequency, coupled with customizable contextual targeting solutions that ensure safe and relevant advertising at scale.
- Enabling clients to reach customers with the right messages at the right touchpoints throughout increasingly complex digital journeys, and measure and optimize effectively.
- Going beyond verification through comprehensive measurement technology built to anticipate change and truly make brand advertising more effective online.
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