• Xaxis Drives Sales at Efficient eCPA for Leading Coffee Machine Brand

    Blog Infographic Case Studies
    The Xaxis team used a variety of tactics to reach the client’s audience, including interest data, purchase data, site retargeting, and...
  • Xaxis Drives Online Sales with Programmatic Creative for Electronics Accessory Client

    Infographic Case Studies
    Xaxis built a Programmatic Creative strategy to reach each of the brand’s distinct audiences with relevant, engaging creative executions.
  • Xaxis EMEA Hackathon

    Blog Partner Post
    16,000,000 data points crunched30 Hackers8 countries2 winners1 awesome day…Yes, it’s the Xaxis EMEA Hackathon! On Friday 17th Feb, Xaxis EMEA ran...
  • Is a Super Bowl Ad Still Worth the Money?

    For sports fans and advertising executives alike, the Super Bowl has long been seen as the ultimate touchdown. It has everything – excitement, a huge...
  • Why retail data is going to turbo charge programmatic

    If I had to choose two of my favourite things, they’d be adtech and cycling (I won’t say which order I...
  • Xaxis Extends Audience Reach with YouTube Masthead Re-Engagement

    Blog Infographic
    Xaxis extended a client's branding campaign by re-engaging users who saw its YouTube Masthead creative. The Xaxis campaign delivered a video completion rate (VCR) of 72%
  • Episode 3 with Ruth Zohrer Head of Programmatic at Mindshare UK

    In our final episode on our 'Future of Advertising' series, we speak to Ruth Zohrer, Head of Programmatic at Mindshare UK about the essential skills...
  • The Guide to Viewability

    White Paper
    The Viewability Challenge: In order to be discovered you must be seen. This is the challenge every brand faces today when using a digital medium to market to consumers.
  • Header Bidding 101: What You Need to Know Now

    For publishers, maximizing ad inventory is a key profit driver. But, with the rise of programmatic advertising, publishers must find new ways to automate inventory...
  • CES 2017 Preview: Building the Future of Advertising and Retail

    For five decades, the Consumer Electronics Show in Las Vegas has been the launchpad for innovation and new technology.This year, Xaxis will be partnering...