Insights

tom-gainor-776683-unsplash

Advertising accountability: is outcome-driven media the future?

Harry Harcus, UK and Pan-Regional MD

programmatic-new-1

Failing to plan is planning to fail

Josh Quek, General Manager Xaxis Singapore

jeshoots-com-632498-unsplash

Let’s get as excited about human intelligence as we do about AI

John Wittesaele, President, Xaxis EMEA

The Fears and Truths of AI’s Impact on Brand Safety

Sara Robertson, VP of Product Engineering, Xaxis

Xaxis Automotive

Driving Real Outcomes for a Luxury Automobile Company

Giles Graham, Global Automotive Strategy Director at Xaxis

Jacob Blog Featured Photo

The Marketer’s Primer: what AI is and what AI does

Jake Grabczewski, Head of Product Management

EMEA Outcomes Video

Xaxis EMEA on the importance of an Outcomes focus

Cover-Cropped-DigStratWP

Digital Strategy in the Age of Artificial Intelligence

How to take advantage of AI in advertising

Photo by Federica Galli

Dynamic Creative Optimization: enhancing it further

Jenna Brillhart, Art Director

Artificial Intelligence Report

Understanding the Current and Future Impact of Artificial Intelligence

Myth versus reality in the digital advertising world

From CPMs to Measurable Outcomes

From CPMs to Measurable Outcomes

Rethinking how advertising is bought, optimized and evaluated

photo-1519893578517-3252b77e8fdf

The Value of Simplicity in Programmatic Advertising

John Wittesaele, President EMEA