Insights

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Adding Context to Omnichannel Advertising

Featuring Derek Wise, Chief Product Officer, Oracle Data Cloud

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How conversational ads reignite the relationship between consumer and brand

SQUARE - Audio WP-India

India’s Programmatic Audio Playbook

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Balancing Multiple Goals with Feedback Control

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Programmatic outcomes depend on smarter creativity

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The Power of Creative

Featuring Michael Frohlich, Ogilvy UK CEO

Blockchain 3D illustration. Neural networks and artificial intelligence.

Engineering your advantage

How marketers maintain brand safety during difficult times

Is coronavirus content a safe space for advertisers?

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The Value of Data Visualizations

The Science — And Art — Of Making AI More Clear

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Contextual targeting for intelligent relevance that respects data regulations

The benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges.

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Streaming Wars: How Will Media Buying Adapt?

A dynamic consumer requires dynamic media buying