Insights

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Programmatic outcomes depend on smarter creativity

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The Power of Creative

Featuring Michael Frohlich, Ogilvy UK CEO

Blockchain 3D illustration. Neural networks and artificial intelligence.

Engineering your advantage

How marketers maintain brand safety during difficult times

Is coronavirus content a safe space for advertisers?

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The Value of Data Visualizations

The Science — And Art — Of Making AI More Clear

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Contextual targeting for intelligent relevance that respects data regulations

The benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges.

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Streaming Wars: How Will Media Buying Adapt?

A dynamic consumer requires dynamic media buying

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4A’s: Data, Data, and Data

Study Finds Agencies, Creative Automation Have Important Roles

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Successfully and Safely Deploying Location Data in Ad Campaigns

Akama Davies - Director, Global Solutions and Innovation

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Steps To Train A Machine Learning Model With Amazon Sagemaker — First Look

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Improving CTR Predictions With Factorization Machines

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The Impact Of Data Size On CTR Model Performance