Insights

How marketers maintain brand safety during difficult times

Is coronavirus content a safe space for advertisers?

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The Value of Data Visualizations

The Science — And Art — Of Making AI More Clear

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Contextual targeting for intelligent relevance that respects data regulations

The benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges.

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Streaming Wars: How Will Media Buying Adapt?

A dynamic consumer requires dynamic media buying

Future of Prof - 4As - Feature

4A’s: Data, Data, and Data

Study Finds Agencies, Creative Automation Have Important Roles

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Successfully and Safely Deploying Location Data in Ad Campaigns

Akama Davies - Director, Global Solutions and Innovation

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Steps To Train A Machine Learning Model With Amazon Sagemaker — First Look

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Improving CTR Predictions With Factorization Machines

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The Impact Of Data Size On CTR Model Performance

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Working Towards Self-driving Campaigns, Powered By Deep Reinforcement Learning

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Why brands need to take an omnichannel approach to marketing

Deepika Nikhilender, SVP, Xaxis Asia Pacific via Campaign Asia

Retina Xaxis AI Blog

People are the driving force of artificial intelligence

Óscar Rodríguez, Managing Director (Xaxis Spain) via El País Economía