• Xaxis Increases VTR With TrueView

    Xaxis created a strategic plan to reach potential luxury car buyers and deliver strong VTR with TrueView Audience Optimization.
  • Episode 2 with Stuart Mays Commercial Director at Global

    In our second episode of our 3 part series on the future of advertising, we asked Stuart Mays, Commercial Director at Global at the...
  • Technology: Just One Part of Your Marketing Advantage

    Blog Partner Post
    Originally featured on Ad Age, Technology: Just One Part of Your Marketing Advantage, Using the Right Tools Can Supplement Your Brand Strategy -...
  • Programmatic Technology is Transforming the Retail Experience

    Originally featured on Business Insider. Science and technology historian James Burke once said, "Why should we look to the past in order to prepare...
  • The Future of Advertising - Episode 1 with Owen Sagness, VP Northern Europe and CEMEA at AppNexus

    In November Xaxis UK hosted its 3rd annual Xaxie Awards where we interviewed the leading experts in the industry about the “The Future...
  • How to Move Beyond Programmatic to Hone in on Consumers

    Originally featured in Ad Age, Get ready for the Age of Programmable Brands: How to Move Beyond Programmatic to Hone in on Consumers.According to...
  • Get Ready For The Age of Programmable Brands

    Partner Post White Paper
    Welcome to a new age of marketing - the age of programmable brands! Programmable brands bring the power of programmatic technology to brand advertising.  ...
  • Why Advertisers Should Include Performance Marketing in their Q4 Strategy

    According to new research from Accenture Strategy, the majority of CEO's hold their CMO's most responsible for business growth, and CMO's are...
  • The Xaxis Difference: Why to Choose Xaxis as Your Programmatic Partner

    White Paper
    Xaxis is more than the world's largest programmatic media and technology provider with more than $1 billion under management, more than 4,100 clients, and more than 1,800...
  • Maximizing Your Marketing Impact from Black Friday to Cyber Monday

    Black Friday and Cyber Monday are upon us yet again in the United States. And, much like the smorgasbord that awaits the family at Thanksgiving...