• How to Make Data Smart and Machines Creative

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series. In an already complex industry, we tend to overcomplicate....
  • Pokemon Go: New Phenomenon, Old Dilemma for Advertisers

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series.  Augmented Reality (AR) crosses the boundary between the...
  • Native Going Native: A Brief to Fit 1000 Countries

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series. Native advertising means one thing to Brits and another thing...
  • Top Five Rules for Driving Real Performance-Based Outcomes

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series.Performance marketing, where the marketer pays only for agreed outcomes, can...
  • The Age of Ad Blocking

    Blog
    Have you ever been served ads that provide no purpose for your needs or interest?But with the increase in mobile consumption and advancement of...
  • Xaxis Drives Online Sales for Electronics Accessory Client

    Infographic Case Studies
    Xaxis understood built a comprehensive programmatic audience strategy to drive online sales at an efficient cost per order. 
  • Media Planning Builds Walls - Audience Planning Builds Bridges

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series. Over the last 20 years we have seen vast improvements in the tools...
  • The Power of Reaching Audiences Beyond Boundaries

    Blog
    Even with the all the advances in adtech today, as a marketer, how do you know that you are reaching the exact audience across all...
  • Primed for Programmatic: Lessons from the Rio Olympics

    Blog
    Viewers of major live events such as the Olympics have moved beyond TV to embrace digital, mobile and social channels. With an unprecedented amount of...
  • plista Produces 50%-80% Higher CTRs

    Infographic Case Studies
    To prove the value of reaching Turbine audiences on native formats, the plista team compared the performance of Turbine Interest & Intent Segments and Custom...