• Cyber Monday Goes Global: Why Retailers Need to Rethink Their Thanksgiving Strategy

    Blog
    As the holidays approach, the stress of shopping and getting the best deals is quickly starting to build. Due to the convenience of finding sales...
  • Xaxis Increases Brand Awareness with YouTube TrueView

    Infographic
    Xaxis developed a strategy to reach pet owners and deliver measurable brand lift for a pet food client with a strategic plan powered by YouTube’s TrueView.
  • How the Election can Impact the Ads You See Online

    Blog Partner Post
    With the election only days away, we invited Peter Kosmala, Senior Vice President of Government Relations for the 4A's, based in Washington, D...
  • Turbine Powered: Trueview

    White Paper
    Programmatically activate YouTube Trueview in-stream video using audience data from Xaxis’ Turbine.
  • Xaxis Re-Engages TV Users Online with Interactive Rich Media

    Infographic
    With its understanding of the challenges that come with reaching relevant TV viewers online, at scale, with rich media units, Xaxis built the following plan for success.
  • Are Human and Artificial Intelligence on a Collision Course?

    Blog
    Creativity is in the crosshairs as the ad world takes on the 'man vs. machine' debate at DMEXCO.Will machines take over the creative process,...
  • How to Make Data Smart and Machines Creative

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series. In an already complex industry, we tend to overcomplicate....
  • Pokemon Go: New Phenomenon, Old Dilemma for Advertisers

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series.  Augmented Reality (AR) crosses the boundary between the...
  • Native Going Native: A Brief to Fit 1000 Countries

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series. Native advertising means one thing to Brits and another thing...
  • Top Five Rules for Driving Real Performance-Based Outcomes

    Blog
    Originally featured in Campaign as part of the road to DMEXCO series.Performance marketing, where the marketer pays only for agreed outcomes, can...