The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.
DIGITAL MARKETING MANAGER
CASE STUDY: SNICKERS
During the 2018 FIFA World Cup in Russia, Snickers wanted to leverage its investment by taking advantage of its slogan related to a specific even within the World Cup, in order to generate more Awareness without having to invest more.
CASE STUDY: IKEA
Jakarta is the third most congested city in the world, so how could we help IKEA persuade Jakartans to visit their store on the edge of the city despite perceptions it was ‘too far’?
Through GPS mapping and traffic update-driven mobile ads that let them know when traffic was light, we beat footfall targets by 131% and users that saw our ads were three times more likely to visit than those that hadn’t.
CASE STUDY: Volvo
We used first-party data, machine learning, algorithms and testing of messages with both creativity and large-scale data, to create a comprehensive rig that has been developed for and with Volvo. The key to success is the collaboration between advertiser, creators and computer specialists.
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