XAXIS TRANSFORMS MEDIA INTO OUTCOMES

The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.

DAVE COTTRELL
DIGITAL MARKETING MANAGER
VOLVO

CASE STUDY: SNICKERS

During the 2018 FIFA World Cup in Russia, Snickers wanted to leverage its investment by taking advantage of its slogan related to a specific even within the World Cup, in order to generate more Awareness without having to invest more.

CASE STUDY: Nokia

Nokia wanted to raise awareness of their Nokia 7.2 and Nokia 6.2 and drive in-store visits. 

We deployed an integrated solution that leveraged mobile data signals in the real world, as well as media and performance insights from live campaigns to great success: 156,000 unique store visits, the CPA was 36% lower than the set benchmark. and awareness of the Nokia 6.2 and 7.2 also increased by 13% and 18% respectively.

CASE STUDY: Volvo

We used first-party data, machine learning, algorithms and testing of messages with both creativity and large-scale data, to create a comprehensive rig that has been developed for and with Volvo. The key to success is the collaboration between advertiser, creators and computer specialists.

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