Delivering the Highest Impacted Reach for Airline

XAXIS APAC, 2018

CHALLENGE

Demonstrate Xaxis; ability to deliver the most cost-effective viewable reach for our target audience in a brand safe environment. This campaign will be measured on Cost-Per-Impacted-Reach (CPIR).

– CPIR (cost / (unique users x viewability % x valid traffic % x in-target % x brand safety score %)

APPROACH

The approach was broken down into two phases. In the first phase Xaxis created an internal strategy team with extensive programmatic experience to gain a deep understanding of every element of the metric and develop a first class campaign strategy. In the second phase the strategy team executed, analysed and optimised on a daily basis to ensure performance was being maximised for every element of the metric.

OUTCOMES

Xaxis drove the lowest CPIR by 55%, came first for Reach, In-Target and Brand Safety and second for Viewability and IVT.

1.34

Frequency

1.44%

IVT

98%

Brand Safety

68%

In-Target

Xaxis are a long standing partner who were pleased to
take on the challenge set by [us], to truly compete with
other performance companies. From the start they were
relentless in pursuing the best results for [client name].
A collaborative approach, working with the [our]
marketing team and our agency partner Wavemaker,
ensured regular communication on progress and full
transparency in reporting. The results speak for
themselves, validating why we continue to have such a
great relationship with the team.

REGIONAL MANAGER
MARKETING & PR

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