DRIVING HOLIDAY ROAS FOR LUXURY JEWELRY RETAILER

XAXIS NORTH AMERICA, 2018

CHALLENGE

A leading luxury jewelry retailer wanted to drive sales during the holiday season. The target audience included adults 18-54 with a household income of over $100k and an aptitude for luxury clothing and jewelry. The retailer aimed to drive
potential customers to specific pages on their site. The standard desktop and mobile display campaign would be measured based on return on ad spend (ROAS), with a $1.67 goal.

APPROACH

The Xaxis team used data from [m]insights, Oracle, and Mastercard and identified designer and luxury spender segments to target to drive to the retailer’s site. Using Copilot, Xaxis’ proprietary AI technology, the team was able to gather revenue information and then looked to find similar users who would purchase high revenue value items. The Copilot model’s performance was tested against a standard DSP optimization.

OUTCOMES

The custom Copilot model helped to drive a significantly higher ROAS than the DSP optimization.

47%

increase in ROAS

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