Welcome to a new age of marketing – the age of programmable brands! Programmable brands bring the power of programmatic technology to brand advertising.
In partnership with IDC, we dive deep into this notion of programmable brand marketing and what it means for the future of advertising and marketing. For the first time, marketers are able to run brand campaigns in an automated fashion, empowering marketers to navigate the ever-more complex marketing landscape, making marketing efforts vastly more effective and efficient.
This White Paper describes how brand marketers’ strategies change as marketing technology enters its next developmental stage, and how marketers can take advantage of the capabilities that these new technologies make possible.