Xaxis Proves the Value of Viewability

In order to test the impact that CPM placements and vCMP placements had on conversion rates, Xaxis created a custom integration within their Data Management Platform to tie together viewability data from the third-party verification partner and conversion data from the ad server.

Xaxis ran a test to determine whether vCPM impressions drive better campaign performance than CPM impressions.

Xaxis Proves the Value of Viewability

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