Programmatic Buying: A Beginner’s Guide
October 6, 2014White Paper
Programmatic – one of the latest buzzwords to hit the ad tech landscape is generating a huge amount of excitement in the industry.
While media, marketing and ad tech professionals alike are championing programmatic buying, there is still some confusion over what it really means. As the landscape continues to evolve, it becomes more and more important for advertisers to understand how the latest buzz impacts efficiencies and effectiveness. This is increasingly important with programmatic ad buying.
This beginner’s guide outlines the fundamentals of programmatic and the key terms associated with the development of this automated process.
- Defining Programmatic
- What is Programmatic Buying?
- What is Programmatic Advertising?
- Audience Buying 101
- Utilizing Big Data