“The most exciting applications of new programmatic channels like Audio don’t occur in silos. They happen when a unified view across channels enables us to craft the creative and messaging for each touchpoint as part of a larger narrative, building to more meaningful connections between brands and consumers.”
- Cecile Blanc, Global Director, Solutions and Innovation, Xaxis
There’s no shortage of opportunities for brands to reach their customers — but one of the biggest challenges they face today is connecting all those different touchpoints in coordinated, cross-channel ways. This visualization shows how omnichannel strategy can create relevance and achieve specific brand objectives.