There are challenges to overcome. Xaxis in association with IAB Europe surveyed 499 European buy-side and sell-side stakeholders about their understanding and attitudes towards Programmatic Audio and Digital Audio.
New Definitions, Understanding, Techniques, and Technologies
Measuring the global influence of outcome-driven media
How to take advantage of AI in advertising
Myth versus reality in the digital advertising world
Rethinking how advertising is bought, optimized and evaluated
Strategies for video-game brands to overcome the limits on reaching their audience efficiently and at scale
In order to be discovered you must be seen. This is the challenge every brand faces today when using a digital medium to market to consumers.