New Challenges, New Opportunities
Xaxis in association with IAB Europe surveyed 499 European buy-side and sell-side stakeholders about their understanding and attitudes towards Programmatic Audio and Digital Audio.
New Definitions, Understanding, Techniques, and Technologies
Measuring the global influence of outcome-driven media
How to take advantage of AI in advertising
Myth versus reality in the digital advertising world
Rethinking how advertising is bought, optimized and evaluated