Digital Strategy in the Age of Artificial Intelligence

How to take advantage of AI in advertising

Media buying and planning strategies must evolve toward achieving business goals. Artificial intelligence (AI) has changed what we can achieve, how to achieve it, and the metrics used to understand success.

This paper lays out what AI is, strategies to apply it to advertising, and the best methods for gaining expertise, evaluating partners, and working with them to leverage the opportunities afforded by AI to achieve the best possible business outcomes.


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