Xaxis EMEA on the importance of an Outcomes focus

Digital campaign goals that tally more directly with our client business objectives are what we should all be striving to achieve as an industry. Focusing on outcomes rather than standard digital media metrics can feel like a stretch, but this is exactly what we are trying to do at Xaxis as we aim to make programmatic media more accountable. Our EMEA team recently put together a short video explaining how this focus on outcome media benefits brands.

If you haven’t already, read our primer on the shift to an outcomes-focused programmatic trading model.

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