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  • Xaxis global president on AI and why he made the leap into programmatic from Yahoo

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    January 31, 2017

    Last year, 73 per cent of advertisers’ total budgets were spent on programmatic and this number is only expected to rise this year. For Nicolas Bidon, global president of Xaxis, the reach of programmatic extends far beyond what most brands and agencies might expect. More

  • Xaxis Names Erik Castillo President, Latin America

    XAXIS CONTRIBUTORS
    • Erik Castillo
    • Nicolas Bidon

    January 31, 2017

    Xaxis, the programmatic media and technology platform, announced the promotion of Erik Castillo to president, Latin America. More

  • How marketers can improve the consumer journey: Top 5 takeaways

    January 27, 2017

    Programmatic leader WPP’s Xaxis hosted an event with digital retail media expert Triad Retail Media to discuss some of these issues at the Wynn hotel in Las Vegas earlier this month. Running alongside the Consumer Electronics Show (CES), the day consisted of panel sessions and presentations with high-profile speakers from Mastercard, GroupM and Walmart amongst others. Below are five takeaways from the event on how marketers can improve the consumer journey. More

  • Reach and relevancy matters: how major brands are tackling consumer data

    January 26, 2017

    Programmatic leader Xaxis and digital retail media expert Triad Retail Media attempted to answer this question by inviting top industry experts for a day of discussions at its special CES event in Las Vegas. More

  • Xaxis promotes Arshan Saha to APAC president

    XAXIS CONTRIBUTORS
    • Arshan Saha

    January 24, 2017

    Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP. More

  • Xaxis names Arshan Saha new APAC president

    XAXIS CONTRIBUTORS
    • Nicolas Bidon
    • Arshan Saha

    January 24, 2017

    Xaxis has named Arshan Saha as president of Asia Pacific (APAC). Saha was previously vice president, South and Southeast Asia. He will be replacing Michel De Rijk who takes on the role of APAC president, [m]PLATFORM under GroupM. More

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