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  • plista Names Michel Gagnon Global Managing Director

    June 28, 2017

    plista has promoted Michel Gagnon to the role of Global Managing Director. Effective immediately, he will be responsible for continuing to drive global growth for the company. More

  • As Dynamic Ad Insertion Grows, So Does Xaxis Ad Labs: Xaxis NA President Sweeney

    XAXIS CONTRIBUTORS
    • Matt Sweeney

    April 6, 2017

    Matt Sweeney, President of Xaxis North America, satwith Beet TV at the 4A's to explain the Ad Labs creative mission to help clients engage with customers in meaningful ways that drive sales. More

  • The Age of Ad Blocking

    XAXIS CONTRIBUTORS
    • Henry Stokes

    March 22, 2017

    Have you ever been served ads that provide no purpose for your needs or interest? With the increase in mobile consumption and advancement of technology, consumers are bombarded with more ads than ever – not just on different devices, but also on different apps and media platforms. 22% of global smartphone users now use ad block software, that number is set to rise in the near future. More

  • Mobile Ad Blocking Takes Off In Asia, Sparked By User Data Costs

    XAXIS CONTRIBUTORS
    • Arshan Saha

    March 22, 2017

    Want to know what large-scale mobile ad blocking looks like? Go to Asia, specifically China and India, where the bulk of the world’s new smartphone users are entering the market. More

  • AI And The Agency: Xaxis Powers Dynamic Creative With AI

    XAXIS CONTRIBUTORS
    • Tim Bagwell

    March 16, 2017

    Xaxis, a partner of dynamic creative platform Jivox, is leveraging the latter company’s newest product, released on Monday: an AI-based dynamic creative content recommendation engine. Xaxis will layer on its custom audience segments to make real-time recommendations more personalized for consumers. More

  • Xaxis sets up global product team

    XAXIS CONTRIBUTORS
    • Bob Walczak

    March 2, 2017

    Xaxis has set up a global product team, to be headed by Bob Walczak, who was most recently the chief executive of Light Reaction. More

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