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  • The Dawn of Programmable Marketing: A Look Inside Xaxis’ Co-Pilot Initiative

    XAXIS CONTRIBUTORS
    • Karl Bunch

    July 7, 2016

    Speaking recently at the AppNexus-hosted Optimize event in London, Karl Bunch, Xaxis, VP of global product development, took to the stage to offer further insight into the Co-Pilot service, including how it was able to increase budgets several times over since its first introduction. More

  • Why marketers are going programmatic (ad buying) in Hong Kong?

    XAXIS CONTRIBUTORS
    • Andy Chung

    July 21, 2016

    First off, it is important we define what programmatic ad buying is as many marketers still believe that it equals real-time bidding (RTB). Companies that are positioning themselves as programmatic agencies are continuing to provide programmatic solutions to their clients simply through RTB. This is not the full picture. More

  • Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

    XAXIS CONTRIBUTORS
    • Michel de Rijk

    July 21, 2016

    CANNES — TV ads bought using programmatic technology will grow to represent just 1% of the overall US TV ad spend in 2016, according to a recent eMarketer forecast.But, if you thought that was small, just look at the Asia-Pacific region, where things are still in their “infancy”, according to the Group M programmatic exec trying to boost the tech in the area. More

  • PROGRAMMATIC IN SOUTH EAST ASIA

    XAXIS CONTRIBUTORS
    • Arshan Saha

    July 21, 2016

    Programmatic marketing in South East Asia has in recent years been bubbling under the layers, with many claiming advertisers are not ready, the ecosystem is still at a nascent phase, it’s a perceived performance driven medium and that there is no data available. More

  • ROHAN PHILIPS : PROGRAMMATIC BRANDING WITH XAXIS

    XAXIS CONTRIBUTORS
    • Rohan Philips

    July 20, 2016

    A little bit of context – Programmatic is extremely important when we talk about scale. More

  • Xaxis’ Approach Is Audience First

    XAXIS CONTRIBUTORS
    • Rodney Perry

    July 20, 2016

    “The programmatic space is extremely cluttered and confusing for clients. It’s our job to help clients understand what’s in it, and a lot of that is eliminating multiple elements that do the same thing — crossover in the data, multiple DSPs or even the multiple verification vendors,” says Rodney Perry, managing director of Xaxis Canada. More

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