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  • Xaxis Launches in Montreal; Jason Cobbler to Lead Office as Director, Account Services

    XAXIS CONTRIBUTORS

    Press Release: May 25, 2016

    Xaxis, the programmatic audience company, announced today the opening of a new Montreal office to support operations and ongoing expansion in the French-Canadian market. The office will serve as a local resource for Quebec advertisers and agencies, providing in-market expertise for brands’ programmatic initiatives. Jason Cobbler, director, account services at Xaxis will serve as the Montreal office lead. More

  • Xaxis Names Veteran Media Executive David Kaye VP, Client Engagement

    XAXIS CONTRIBUTORS
    • David Kaye

    May 24, 2016

    Programmatic audience platform Xaxis on Tuesday said it named longtime media executive David Kaye as vice president, client engagement. Kaye will lead new business efforts for Xaxis across East Coast U.S. markets with a focus on developing direct client relationships with major advertisers. He’ll also oversee direct sales activities for Xaxis’ native ad unit plista, as well as support client development for Light Reaction, the company’s performance business. More

  • Xaxis Names David Kaye as VP, Client Engagement

    XAXIS CONTRIBUTORS

    Press Release: May 24, 2016

    Xaxis, the programmatic audience company, announced today it has named longtime media executive David Kaye as vice president, client engagement. Kaye will lead new business efforts for Xaxis across East Coast U.S. markets with a focus on developing direct client relationships with major advertisers. He will also oversee direct sales activities for Xaxis’ native ad unit plista as well as support client development for Light Reaction, the company’s performance business. More

  • Xaxis Gets More Serious About Programmatic Native Via Plista’s Entry Into North America

    XAXIS CONTRIBUTORS
    • Matt Sweeney

    May 20, 2016

    Xaxis on Thursday said its German-based plista unit will launch native programmatic in the U.S. and Canada. It’s a significant move, as more ad-tech providers seek to cash in on the native programmatic opportunity. And since WPP's Xaxis is one of the largest players in programmatic, it's not surprising it would extend its ambitions in this area. More

  • WPP’s Xaxis Is Bringing Its Native Advertising Arm to North America

    XAXIS CONTRIBUTORS
    • Brian Gleason
    • Nicolas Bidon

    May 19, 2016

    Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market. More

  • Xaxis Launches Native Ad Specialist plista in U.S. and Canada

    XAXIS CONTRIBUTORS

    Press Release: May 19, 2016

    Xaxis, the world’s largest programmatic media and audience platform, announced today the launch of native ad specialist plista in the U.S. and Canada markets. plista, which is part of the Xaxis portfolio, is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory. With the U.S. and Canada debut, plista increases its global presence to 13 markets including existing operations in the UK, Germany, China, Australia and the Netherlands. More

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