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  • Xaxis Ad Labs Says Data Helps Inform Creative Messaging

    XAXIS CONTRIBUTORS
    • Tim Bagwell

    August 19, 2016

    Most people in ad tech land have heard of Xaxis, WPP’s programmatic media unit. But what about Xaxis Ad Labs? It’s a business unit within Xaxis that has a creative services business offering desktop display and mobile creative services. It also works with display assets to make them mobile. More

  • Xaxis’ Approach Is Audience First

    XAXIS CONTRIBUTORS
    • Rodney Perry

    August 10, 2016

    The company's audience platform operates across the programmatic chain, creating value for clients by pulling the different pieces together in a single solution. More

  • plista Names Elizabeth Harrington as Head of North America

    XAXIS CONTRIBUTORS

    Press Release: August 10, 2016

    NEW YORK (August 10, 2016) – plista, a one-stop solution for data-driven native advertising, announced today it has named digital media executive Elizabeth Harrington as head of North America. Harrington will be responsible for driving plista growth in the U.S. and Canada following the company’s North America debut this May. More

  • Xaxis Unit Plista Names Elizabeth Harrington Head Of North America

    XAXIS CONTRIBUTORS
    • Elizabeth Harrington

    August 10, 2016

    Plista, the unit of Xaxis that specializes in native advertising technology, on Wednesday named Elizabeth Harrington head of North America, a new position. More

  • Xaxis Names Lucas Mentasti Chief Executive Officer, Latin America

    XAXIS CONTRIBUTORS

    Press Release: August 3, 2016

    NEW YORK and MIAMI (August 3, 2016) – Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was previously managing director, Latin America and the first employee dedicated to the region. In this role, he successfully launched Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico, building the Latin America business to more than 250 clients while doubling revenue each year. More

  • Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures

    XAXIS CONTRIBUTORS
    • Lucas Mentasti

    August 3, 2016

    WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. More

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