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  • Xaxis Confirms Nicolas Bidon as EMEA Lead

    XAXIS CONTRIBUTORS
    • Nicolas Bidon
    • Brian Gleason

    July 27, 2016

    Xaxis has today (27 July) named Nicolas Bidon as its former Plista-lead as chief executive for EMEA, replacing Caspar Schlikum who is relocating to APAC where he’ll head up Wunderman. More

  • Xaxis Names Nicolas Bidon CEO, EMEA

    XAXIS CONTRIBUTORS

    Press Release: July 27, 2016

    LONDON (July 27, 2016) – Xaxis, the world’s largest programmatic audience platform, announced today it has named Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Bidon joins from Xaxis native specialist company plista where he served as global CEO. More

  • 2nd Annual Rising Star Awards Honoree - Sarah Warner

    XAXIS CONTRIBUTORS
    • Sarah Warner

    July 25, 2016

    Xaxis VP of Strategy and Investment Sarah Warner has been chosen by Cynopsis as an honoree at the 2nd Annual Rising Star Awards reception on September 15th in New York City. Join Cynopsis and your peers as we honor the best and brightest upcoming stars in the media industry. More

  • Why marketers are going programmatic (ad buying) in Hong Kong?

    XAXIS CONTRIBUTORS
    • Andy Chung

    July 21, 2016

    First off, it is important we define what programmatic ad buying is as many marketers still believe that it equals real-time bidding (RTB). Companies that are positioning themselves as programmatic agencies are continuing to provide programmatic solutions to their clients simply through RTB. This is not the full picture. More

  • Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

    XAXIS CONTRIBUTORS
    • Michel de Rijk

    July 21, 2016

    CANNES — TV ads bought using programmatic technology will grow to represent just 1% of the overall US TV ad spend in 2016, according to a recent eMarketer forecast.But, if you thought that was small, just look at the Asia-Pacific region, where things are still in their “infancy”, according to the Group M programmatic exec trying to boost the tech in the area. More

  • PROGRAMMATIC IN SOUTH EAST ASIA

    XAXIS CONTRIBUTORS
    • Arshan Saha

    July 21, 2016

    Programmatic marketing in South East Asia has in recent years been bubbling under the layers, with many claiming advertisers are not ready, the ecosystem is still at a nascent phase, it’s a perceived performance driven medium and that there is no data available. More

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