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  • Xaxis Appoints Jason Webby as SVP, Client Engagement

    XAXIS CONTRIBUTORS
    • Jason Webby

    February 2, 2016

    NEW YORK (February 2, 2016) – Xaxis, the world's largest programmatic media and audience platform, announced today it has named media industry veteran Jason Webby as senior vice president, client engagement. Webby will be responsible for leading the programmatic sales and account management team in the US market. He succeeds Matt Sweeney in the role who was recently promoted to CEO, North America. More

  • MPLS MadWoman of the Month: Emma Wiedner, Senior Account Executive Client Engagement, Xaxis

    XAXIS CONTRIBUTORS
    • Emma Wiedner

    February 1, 2016

    To finish off the first month of the new year, we have our January MPLS MadWoman feature story. Better late than never, right? Let's get down to it.First, tell us a little about yourself: Name, Title, Company, How you got there. We want to know your story.Emma Wiedner, Senior Account Executive Client Engagement, Xaxis. I lead business development and client engagement for Xaxis in the Minneapolis market. Xaxis, the world’s largest programmatic media platforms, helps advertisers & media agencies utilize data and technology to reach their audience on all addressable channels (video, desktop, mobile, digital OOH and instream radio). It’s an extremely exciting, ever-changing space that I believe enables smarter media buying and accountability of creative & media to a client’s real world business results. More

  • Xaxis Wins Media Supplier of The Year

    January 25, 2016

    At a time when the programmatic media marketplace seems plagued by issues of trust and transparency, WPP’s Xaxis unit has carved out a dominant market position by investing in the best people, technology, data and inventory -- yes, that’s right, inventory -- in the business. More

  • Xaxis Taps Pangis As COO, Becomes Most Powerful Woman In Programmatic

    XAXIS CONTRIBUTORS
    • Nicolle Pangis

    January 14, 2016

    Nicolle Pangis, who began her career in a junior role at then fledgling ad technology company 24/7 Real Media, has been named chief operating officer of Xaxis, the nearly $1 billion programmatic media company created by WPP, which acquired 24/7 Real Media in 2007. More

  • Xaxis Names Nicolle Pangis Global Chief Operating Officer

    XAXIS CONTRIBUTORS

    Press Release: January 14, 2016

    Xaxis, the world’s largest programmatic media and audience platform, announced today the promotion of Nicolle Pangis to serve as global chief operating officer. Pangis was previously global chief revenue officer for Xaxis where she was responsible for the company’s nearly $1 billion in global revenue, inclusive of media buying and planning, direct sales, agency sales and platform licensing business More

  • WPP’s Light Reaction Is Prepped For The End Of Media Silos

    XAXIS CONTRIBUTORS
    • Paul Dolan

    December 30, 2015

    Light Reaction, the mobile-first performance marketing business launched out of the $950 million programmatic incubator by WPP Group’s programmatic data platform Xaxis, is six months old as the calendar turns to 2016. More

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