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  • Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus

    • Nicolas Bidon

    September 22, 2016

    TV has always traded on showing a single ad to as large an audience as possible. But the medium is being turned on its head. Pretty soon, advertisers will be using it to show thousands of different ads to individual audiences of just one. More


    September 1, 2016

    The Spark Awards is back for its third edition this year. After two successful runs, the awards has now grown and is recognised as one of the region’s premier programme that celebrates the best media solutions, products and services. More

  • Personalisation is About Telling the Right Story at the Right Time: Xaxis’ Brian Gleason

    • Brian Gleason

    September 1, 2016

    Xaxis' chief executive officer Brian Gleason was down to speak about the convergence of creative and technology, and gave the audience (attending in modest numbers) some interesting insights. He began his presentation by laying down a simple fact: Indian marketers are beginning to recognise the significance of programmatic advertising and the big data that drives it, but are still quite wary. They do, however, seem to be coming around quite slowly. More

  • Geolocation: An underused opportunity?

    • Rohan Philips

    September 1, 2016

    Storytelling in today’s world, where advertisers cannot differentiate people from their phones, has made the job of a marketer much harder. And these challenges extend to the world of digital media. More

  • Time To Be Programmatic

    • Michel de Rijk

    September 1, 2016

    Programmatic ad buying has been and still is changing the face of online advertising, but still there is a lot of confusion and ignorance around what it actually is. So is it just goodbye to human negotiations and manual release orders with machines buying band booking ads? MxMIndia speaks with Michel de Rijk,CEO, APAC, Xaxis, the GroupM arm specialising in programmatic, who was in Mumbai last week. More

  • Combating Ad Blocking

    September 1, 2016

    Thanks to the adblocking explosion, we’ve learned a lot in the past year about what people don’t like about digital ads. As advertisers look to make nice with consumers in developed markets, there’s a large and rapidly growing group of Internet users with whom the industry is starting out completely fresh. More

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