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  • Connecting the dots in the cross-screen era: How marketers can navigate mobile targeting

    XAXIS CONTRIBUTORS
    • Caspar Schlickum

    September 25, 2015

    Targeting users in a mobile environment is a constant challenge for marketers evaluating the pros and cons of the two main approaches to targeting. The UK is now a ‘smartphone society’ according to Ofcom’s 2015 Communications Market Report, which recorded that 33 per cent of internet users see their smartphone as the most important device for accessing the internet. More

  • Programmatic TV

    XAXIS CONTRIBUTORS
    • Caspar Schlickum

    September 24, 2015

    So far, “programmatic” technology for planning, targeting and trading adverts have revolutionised online display advertising, and has extended far in to digital video. The opportunity in the multi-billion-dollar TV market is even larger – but don’t expect that to happen easily any time soon, according to Caspar Schlickum. More

  • Day One at Dmexco: Nielsen-Knocking and Measurement Woes

    XAXIS CONTRIBUTORS

    September 17, 2015

    Even Commonly Used Cost-Per-Thousand-Impressions Metric Comes Under Fire More

  • Can Advertising Ever Really Be Welcome?

    XAXIS CONTRIBUTORS
    • Evan Hanlon

    September 17, 2015

    Trust creates value. This is the underpinning of any market. And in the digital advertising market, we're seeing a crisis of trust. At the root of it is changing demographics, but more importantly the industry's response to this new breed of consumer that is grounded in theory that no longer applies. More

  • Tim Armstrong’s Personal Mantra: Make Other People Successful

    XAXIS CONTRIBUTORS
    • David J. Moore

    September 10, 2015

    These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first business foray by launching a print media business. More

  • Old Media Resurface In A World Of Change: Susan Lyne

    XAXIS CONTRIBUTORS
    • David J. Moore

    September 3, 2015

    In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? More

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