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  • Xaxis partners with Scoota for programmatic rich media ads

    July 7, 2016

    Xaxis, WPP's programmatic business, has selected creative tech company Scoota to roll-out a new rich media offering in the UK.The deal will see Scoota's tech solutions and creative ad formats combined with Xaxis' audience data capabilities to deliver targeted rich media campaigns programmatically for brands. More

  • Cannes 2016: Ad Industry Gathers Courage To Tackle Its Programmatic Creative Problem

    • Nicolas Bidon

    June 24, 2016

    Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It's a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back.But creatives are still here in vast numbers, and numerous remarks made in Cannes this week suggest they and their clients may finally be gearing up for the mass personalization of ad content. More

  • Why data craves the human touch

    • Casper Schlickum
    • Brian Gleason
    • Nicolas Bidon

    June 24, 2016

    Worlds are colliding. Planets that used to orbit each other from a safe distance, looking quizzically across the void, now need to work together. Data, technology and creativity are converging – and it’s this uneasy union, or dramatic collision, that was at the heart of The Programmatic 401: Creative Convergence, hosted by Xaxis on La Plage du Festival in Cannes. More

  • We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

    • Caspar Schlickum

    June 16, 2016

    Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about the importance of creativity and its convergence with data and technology.ExchangeWire: With the annual Cannes Lions festival coming up, what are you predicting this year? More

  • The wild, wild East: Why China is the most interesting programmatic ads market

    • Mickey Zhang

    June 7, 2016

    As with almost all aspects of marketing and tech, China is a hot topic. The lure of a new middle class at unprecedented scale and a technology ecosystem that’s regularly leapfrogging the West, all wrapped within the mysterious ‘great firewall of China’ makes it intoxicatingly alluring for programmatic players. More

  • plista Names Serina Tsou as Head of Asia Pacific Region

    May 31, 2016

    plista, a pioneer in innovative native advertising solutions powered by data, announced today it has named GroupM veteran, Serina Tsou, as head of its Asia Pacific region with immediate effect. More

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