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  • Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

    XAXIS CONTRIBUTORS
    • David J. Moore

    April 28, 2016

    Chairman of Xaxis, David J. Moore interviews with Beet.TV. With consumer web ad blocking seemingly on the rise, data on the practice ranges from the dystopian to the hysterical. More

  • Xaxis is Honored by the Advertising Educational Foundation Honors Night

    XAXIS CONTRIBUTORS
    • David J. Moore

    April 26, 2016

    David J. Moore, Chairman President, WPP Digital receives Xaxis media award at AEF. AEF Honors Night recognizes one outstanding representative company from each of the foundation’s constituencies advertisers, agencies and media for its accomplishments in the industry and for its support of the AEF.More

  • Xaxis has appointed Harry Harcus, as its UK managing director.

    April 21, 2016

    Harcus takes over from Nicolas Bidon, who was recently promoted to global chief executive of Plista, the native ad platform WPP bought in 2014. More

  • Xaxis & plista debut new native capabilities

    XAXIS CONTRIBUTORS
    • Nicolas Bidon
    • Brian Gleason

    April 13, 2016

    Xaxis, the programmatic media and audience platform, and native ad specialist plista, which is now part of the Xaxis portfolio, have launched the a programmatic platform for native advertising. The new offering is the first to bring the personalisation benefits of audience data to a broad portfolio of native formats, creating a single source programmatic solution for native ads. - See more at: http://www.digitalmarket.asia/2016/04/xaxis-plista-debut-new-native-capabilities/#sthash.YoWsmAzw.dpuf More

  • Xaxis’ Native Play Has A Programmatic Bent

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    April 13, 2016

    Xaxis, GroupM’s ad-tech unit, signaled its intention to tap into programmatic native advertising by announcing Tuesday it would integrate Plista, a Germany-based native advertising specialist bought by Group M more than two years ago, within Xaxis. The company also named Nicholas Bidon, formerly U.K. managing director of Xaxis, Plista's global CEO. More

  • Xaxis appoints Perry Di Iorio as Director of Sales,Canada

    Press Release: April 13, 2016

    New Hire Will Also Play Key Role in Driving Sales for Xaxis Performance Business, Light Reaction, and Native Ad Unit, plista More

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