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  • Xaxis and plista Launch Ad Industry’s Most Comprehensive Programmatic Native Platform

    XAXIS CONTRIBUTORS

    Press Release: April 12, 2016

    Xaxis and plista Launch Ad Industry’s Most Comprehensive Programmatic Native Platform; Nicolas Bidon Named plista Global CEO.More

  • Xaxis CEO Sweeney Says Prices Will Rise For Digital Publishers With Premium Content

    XAXIS CONTRIBUTORS
    • Matt Sweeney

    April 5, 2016

    As a veteran of the print publishing industry—with legacy era stints at Fairchild Publications and Ziff Davis—Matt Sweeney of Xaxis sees the rise of more data-driven media buys raising ad prices for today’s digital publishers who create valuable content. More

  • ComScore Finds Xaxis Outperforms Its Benchmark

    March 31, 2016

    Xaxis is one of the largest programmatic media and audience platforms, so when it announces a new development, the industry takes note.On Wednesday, comScore released the results of a global validation study that found Xaxis' Turbine data management platform outperformed its benchmark in accurately predicting consumer purchase intent and interests across its proprietary real-time audience segments. That means Xaxis scored something like the Good Housekeeping seal of approval in earning the verification by comScore designation. More

  • Xaxis Verified by comScore for Predictive Accuracy in Worldwide Validation Study, Bringing Accountab

    Press Release: March 30, 2016

    NEW YORK--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and audience platform, announced today the results of a comScore global validation study, which verified the predictive accuracy of the company’s industry leading data management platform (DMP), Turbine. comScore found Turbine outperforms its benchmark in accurately predicting consumer purchase intent and interests across its proprietary, real-time audience segments. More

  • Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

    March 30, 2016

    Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity and performance characteristics of DMP audiences should be as important to marketers; and something they should be requesting to get the ball rolling for such validation to become an industry standard. Today (30 March) Xaxis announces the results of a comScore global validation study, which verified the predictive accuracy of the company’s data management platform (DMP), Turbine. comScore found Turbine outperforms the industry benchmark in accurately predicting consumer purchase intent and interests across its proprietary, real-time audience segments. In an exclusive with ExchangeWire, Jon Whitticom (pictured below), VP of data and audiences, Xaxis, explains what this means and why this is a poignant milestone for Xaxis and for the industry. More

  • 40 Under 40: Xaxis Global COO Nicolle Pangis

    March 29, 2016

    Nicolle Pangis solidified her place as one of the most powerful people in digital advertising earlier this year when she was promoted to global chief operating officer at Xaxis. She was formerly chief global revenue officer of the Manhattan-based firm, which connects advertisers to audiences across a variety of digital platforms. More

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