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  • How China became the world’s e-commerce king

    XAXIS CONTRIBUTORS
    • Michel de Rijk

    September 1, 2016

    For anyone with an Amazon Prime account, the idea that online shopping could get any easier might seem like an unlikely proposition. Yet of course we know it can. Free two-day delivery was exciting at first. Until they introduced one-day. Then same-day. More

  • Jivox Launches Platform For Dynamic, Personalized Video Advertising

    XAXIS CONTRIBUTORS
    • Tim Bagwell

    August 26, 2016

    Jivox on Thursday introduced a new set of capabilities that will enable brand marketers to build and deliver targeted video ad campaigns that are customized to individuals. The capabilities enable marketers to dynamically generate hundreds of thousands of potential video variations, according to the personalized advertising platform provider. More

  • Xaxis Ad Labs Says Data Helps Inform Creative Messaging

    XAXIS CONTRIBUTORS
    • Tim Bagwell

    August 19, 2016

    Most people in ad tech land have heard of Xaxis, WPP’s programmatic media unit. But what about Xaxis Ad Labs? It’s a business unit within Xaxis that has a creative services business offering desktop display and mobile creative services. It also works with display assets to make them mobile. More

  • Xaxis’ Approach Is Audience First

    XAXIS CONTRIBUTORS
    • Rodney Perry

    August 10, 2016

    The company's audience platform operates across the programmatic chain, creating value for clients by pulling the different pieces together in a single solution. More

  • plista Names Elizabeth Harrington as Head of North America

    XAXIS CONTRIBUTORS

    Press Release: August 10, 2016

    NEW YORK (August 10, 2016) – plista, a one-stop solution for data-driven native advertising, announced today it has named digital media executive Elizabeth Harrington as head of North America. Harrington will be responsible for driving plista growth in the U.S. and Canada following the company’s North America debut this May. More

  • Xaxis Unit Plista Names Elizabeth Harrington Head Of North America

    XAXIS CONTRIBUTORS
    • Elizabeth Harrington

    August 10, 2016

    Plista, the unit of Xaxis that specializes in native advertising technology, on Wednesday named Elizabeth Harrington head of North America, a new position. More

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