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  • Technology: Just One Part of Your Marketing Advantage

    XAXIS CONTRIBUTORS
    • Roger Berdusco

    December 12, 2016

    Marketers are responsible for helping our businesses thrive in an industry on a very tough playing field. The good news? We have a wealth of new technology emerging daily to help us win. The key is to harness those tech tools to supplement your marketing strategy, not replace it. More

  • Programmatic technology is transforming the retail experience

    XAXIS CONTRIBUTORS
    • Brian Gleason

    December 8, 2016

    To understand the future of retail, we have to look to the past, and it shows that the key to influencing a purchase lies squarely with the point of transaction.Now more than ever, both retailers and brands must be able to interpret consumer behavior and read intent signals to reach consumers when it matters most. More

  • Xaxis Names Nicolas Bidon Global President

    XAXIS CONTRIBUTORS

    Press Release: December 7, 2016

    Previously CEO, EMEA for Xaxis, Bidon Succeeds Brian Gleason in Top Spot; Gleason Moves to GroupM’s [m]PLATFORM as Global CEO More

  • Xaxis Names Nicolas Bidon Global President

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    December 7, 2016

    Xaxis has promoted Nicolas Bidon to the role of global president, replacing Brian Gleason, who recently moved to become global CEO of Group M's new mPlatform data system. More

  • Programmable: The Next Big Step

    December 6, 2016

    Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in. More

  • How to Move Beyond Programmatic to Hone in on Consumers

    XAXIS CONTRIBUTORS
    • Nicolle Pangis

    December 5, 2016

    According to Get Ready for the Age of Programmable Brands, a November 2016 IDC white paper sponsored by Xaxis, 85% of U.S. media buyers use programmatic advertising. Yet brands don't have full confidence that they are reaching the right audiences with their messages in the right channels and frequency. More

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