AdExchanger Talks Podcast: Xaxis, Then And Now

Source: AdExchanger | April 16th, 2019

WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic.

“When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks.

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