Originally posted at: MumbrellaAsia | November 26, 2018
Xaxis is making aggressive growth in the India market. The Outcome Media Company and GroupM’s advanced programmatic arm, has announced the elevation of Atique Kazi, erstwhile Country Head, Xaxis India, to Vice President, Business Development, Xaxis Asia Pacific. Additionally, Bharat Khatri fills in Kazi’s shoes as the Country Lead, Xaxis India, while Daniel Henriksen is appointed as Head of Outcome Media Planning, Xaxis Asia.
As Vice President of Business Development, Kazi will be responsible for leading the regional business development team based in Singapore, driving Xaxis’ new growth pillars and scale plans across the region. As MD for last five years, he contributed in successfully growing the India business and cementing its position as a Top 10 market for Xaxis globally.
Khatri has more than 10 years’ experience as a strategic digital marketer, and has spent the last four and half years working relentlessly to grow Xaxis in India. He began his journey with Xaxis as an Engagement Manager, winning new accounts and delighting existing clients with his strategic and solutions-focused approach. In his previous role as National Director of India, Khatri led client development and oversaw operations and publisher partnerships to deliver best-in-class programmatic solutions for brands.