Cannes Perspectives: Outcomes-based media changes everything for advertisers

Digital campaign goals that tally directly with the client's own objectives are what we should all be striving to achieve - Nicolas Bidon, Global CEO with Campaign

Campaign Magazine, June 18, 2018

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After a torrid time last year for the digital media industry, and GDPR now on the statute books, this is the first Cannes in what we might call the post-transparency world. At Xaxis, we’re more convinced than ever that outcomes-based media is where we all need to shift to drive value for advertisers in that new world.

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